Senior Marketing Manager - Corporate

About Us:

YipitData is the leading market research firm for brands and retailers. We raised $475M from The Carlyle Group at a valuation of over $1B.

We analyze billions of data points daily to provide accurate, detailed insights for brands, retailers, ridesharing, e-commerce marketplaces, payments, and more. Our on-demand insights team uses proprietary technology to identify, license, clean and analyze the data on which many of the world’s largest investment funds and corporations depend.

We are one of Inc’s Best Workplaces - a fast-growing technology company with offices in NYC (where we are based), Hong Kong, and Shanghai. We are backed by Norwest Venture Partners and The Carlyle Group and have a culture focused on mastery, ownership, and transparency.

This is a remote-friendly opportunity that can be based in NYC (where our headquarters is located) or anywhere in the US. 

About The Role:

As our Senior Marketing Manager, you will have the opportunity to help define the vision, build a team, and scale marketing for a fast-growing company.

This is an excellent opportunity for a dynamic marketing generalist with 4+ years of relevant marketing experience in a fast-paced environment. In this role, you will have the opportunity to accelerate YipitData’s growth by building a world-class marketing engine. 

As a valued thought partner, you will collaborate with the sales and product functions at YipitData to create and execute complex, multi-channel marketing strategies. 

This is a remote-friendly opportunity that can sit in NYC (where our headquarter is located), one of our office hubs (Austin, Miami, Denver, Mountain View, or Seattle), or anywhere else in the US. However, depending upon where the remote work is performed, income could be subject to New York State tax withholding. 

As a Senior Marketing Manager, you will:

• Be responsible for conceptualizing, building, and executing our full-funnel marketing plan. 
• Work with Corporate team leadership to develop marketing strategies, including investment levels, strategic priorities, and execution.
• Maximize customer acquisition and engagement through the development of channel and strategic initiatives.
• Understand and articulate the target customer; understand new and competitive products, trends, and opportunities.
• Understand key lead drivers (email, social, etc.) Track and optimize them to accomplish business goals, document the results and share best practices across the team
• Partner with stakeholders within and outside the team to drive critical strategic projects
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