Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Manager

Penn State University Park


  • CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.


Penn State World Campus is seeking an individual to join our Media Team to create, maintain, and optimize search engine marketing campaigns (SEM) and assist with search engine optimization (SEO) strategies for the Penn State World Campus brand, program, and military teams. This position also provides SEM platform and SEO research, campaign analytics, industry best practices, and support for those media efforts on a national and geo-targeted level.  


This position for SEM/SEO will:  

  • Set up SEM campaigns on platforms such as Google Ads and Microsoft Advertising and assist with keyword research 

  • Monitor, track, and regularly report on campaign metrics 

  • Implement campaign targeting and structural changes to optimize SEM campaign performance as needed 

  • Collaborate with internal partners to develop SEM tactics that meet the strategic needs of the unit and Penn State World Campus  

  • Assist with leveraging website analytics and SEO tools to analyze and improve organic search engine ranking 

  • Keep updated on SEM and SEO innovations, trends, and technologies, especially as they relate to higher education and adult learners 



The ideal candidate will have: 

  • knowledge of planning, executing, and optimizing SEM campaigns as well as a general understanding of digital and cost-per-click (CPC) marketing strategies and principles 

  • strong analytical and decision-making skills 

  • excellent communication and presentation skills 

  • the ability to work collaboratively with multiple internal partners, marketing leadership, and other individuals in the broader unit 

  • experience working directly in SEM campaign platforms (Google Ads, Microsoft Advertising) for campaign setup, audience and bid management, keyword research, and campaign optimization preferred 

  • experience working with third-party SEO tools 


 Minimum requirement is a bachelor's degree or higher plus three (3) years of related experience, or an equivalent combination of education and experience.  Penn State World Campus strives to establish a culture that embraces individual identities, fosters a culture of inclusion, and promotes equity through curricula, values, standards, ideals, policies, and practices. …

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Job Profile

  • Collaborate with internal partners

Analytical Analytics Communication Digital Marketing Google Ads Marketing SEM SEO SEO Tools


3 years


Bachelor's degree