Salesforce Business Analyst

Columbia, Maryland, United States

Company Description

Merkle is a data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading non-profit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that influence people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology improve marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit

Job Description

  • You will be involved with implementation projects for Salesforce Service Cloud, Sales Cloud and Loyalty Cloud (and potentially some Health Cloud)
  • Lead client discovery sessions to gather and understand requirements
  • You will assist with data and code migration into Salesforce
  • You will create data mapping documentation, business process flows, solution definition, architecture, and system configuration within Salesforce
  • You will create solution design documentation and functional specifications related to our client integration needs
  • You will gather requirements and create specification documentation related to client needs
  • You will identify and suggest improvisation strategies to increase efficiency
  • You will identify risks within the requirements
  • You will work alongside our engineering, development, and QA teams
  • You will mentor junior resources and report into the VP, CRM Loyalty at Merkle


  • 5-8 years of Salesforce professional experience
  • Successful Salesforce Sales, Service, Loyalty, and Health Cloud implementation experience for multiple companies
  • Excellent client management skills managing multiple clients at a time
  • Must work well with a variety of individuals and display client and internal team leadership
  • Salesforce Certifications including Salesforce Administrator, Salesforce Business Analysis, Sales Loyalty Management, or Service Cloud Consultant
  • Bachelor's degree

Additional Information

The anticipated base salary range for this position is $68,000k-110,000k. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. Our incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits also are available. For more information regarding dentsu benefits, please visit …

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