Product Marketing Manager

Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.

Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.

We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.

Responsibilities

• Develop and execute demand marketing strategies to drive leads for sales teams
• Develop the value proposition, product positioning, business use cases and message maps that resonate with target personas.
• Identify and update the market fundamentals, including total addressable market, potential adjacent or look-alike markets, buyer personas and the buyer journey from awareness to purchase to customer and beyond.
• Develop and manage product launch plans and new feature sales tools.
• Develop and communicate written briefs for use by agencies and direct their work activities to generate concepts for effectively executing marketing programs and objectives.
• Document and communicate the competitive landscape—be an expert on our competition and how they are positioned—and how to win against them.
• Collaborate on go-to-market plans with key stakeholders to support retention and expansion of existing customer accounts, revenue growth for product lines, and new customer acquisition.
• Train and enable sales teams on messaging, use of tools and assets to advance opportunity pipeline, accelerate and close deals; work to improve and optimize proposals and RFI responses. Deliver sales materials, including sales presentations, battlecards, proposal templates, etc. for differentiation
• Regularly assess the effectiveness of marketing programs and sales tools in collaboration with Marketing Operations and report back to the business on results, opportunities, and required changes.
• Act as an external thought leader for the products you support; coordinate and field key subject matter experts and customers for speaking engagements, press, analysts and written works.
• Create marketing collateral, including client stories, case …