Product marketing manager

About Watershed

Watershed is a software platform for running a world-class climate program. We measure our success in the carbon reduction achievements of our customers. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team.

We have offices in San Francisco, New York and London and remote team members across the US and Europe. We hope that you'll be interested in joining us!

The role

The role

Partnering closely with teams across Watershed (from product to sales, policy to leadership, and more), you will play a critical role in defining Watershed’s messaging, positioning, audience segmentation, launch plans, and go-to-market strategy for a major product area within the Watershed platform. We’re looking for an energetic marketer who thrives in a fast-paced environment, and is motivated to set and deliver on bold targets in a rapidly evolving market.

Our ideal candidate will be a seasoned product marketer with a proven track record of clear, compelling product messaging that delivers results. You’ll be someone who loves rolling up their sleeves to get the job done, and is equally comfortable––and excited––to take new products to market, make a product demo, create compelling positioning, do a competitive analysis, or analyze performance metrics. Our audience is discerning, and the right person will have a high bar for creativity and execution, even if they’re not (yet!) experts on climate, but passion for our mission is a big plus.

We prefer this role to be in our San Francisco or New York city offices, but this position can also be remote in the US.

You will:

• Define and implement the product marketing strategy for your product area, from messaging and positioning to audience segmentation, competitive analysis, and routes to market
• Partner closely with the product, sales and policy teams, to define messaging and positioning, create compelling materials for sales teams and marketing campaigns, and launch new products, features, and solutions to a highly competitive market.
• Source and analyze audience, customer, and market insights to inform our Product and GTM strategy and roadmap for the core platform
• Define & implement your product’s marketing launch strategy, including release marketing, launch tiering, and customer engagement
• Work with other product marketers to build a coordinated positioning architecture and go-to-market …