Product Marketing Manager - Imagery and Remote Sensing

Overview

We’re looking for a Product Marketing Manager who can expand the world’s most powerful mapping and spatial analytics software into new and existing markets. Utilize your skills to work with product, industry, and sales managers to develop and implement effective marketing plans and programs that increase sales and awareness of Esri's remote sensing capabilities.

Responsibilities

• Develop go-to-market strategies for Esri remote sensing products
• Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally
• Understand user and buyer needs to create personas, positioning, and messaging
• Lead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablement
• Work with corporate and industry marketing teams to execute on campaigns
• Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to GIS and remote sensing audiences globally
• Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
• Provide insight into competitive capabilities
• Develop and monitor key performance indicators to measure product performance in market
• Work with product management, product engineering, and global business development throughout the product life cycle

Requirements

• 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
• Strong interpersonal skills and thrives in a cross-functional team environment
• Experience with marketing technology and common marketing concepts
• Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
• Ability to exercise good judgment within defined procedures and practices to determine appropriate action
• Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows
• Bachelor’s degree in business, marketing, or related field
• Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Experience or strong interest in learning about remote sensing, spatial analysis, data science, Jupyter Notebooks, Python, and GIS
• Prior experience marketing software
• Master's degree in business, marketing, or related field

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Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare …