FreshRemote.Work

Product Marketing Manager - Ecosystem

Remote - USA

Lytx is looking for the next product marketing superhero to join our team.

The Product Marketing function at Lytx is responsible for deeply understanding the market dynamics and developing and implementing effective marketing strategies and plans. In this key role, you’ll be an influential player who will unite Sales, Product Management, Partner Success, and Marketing in bringing industry-leading products and services to market that save lives and improve operational efficiencies. You’ll be part of an extraordinary team of hardworking, high-performing product marketers who work together in a fast-paced environment to produce epic deliverables.

What you'll do:

  • Product Strategy & Launches: Partner with Product Management to influence the strategy of the product roadmap, lead high-profile product launches and releases that seamlessly transition new offerings into the current portfolio; guiding products from inception through to the end of their lifecycle
  • Messaging & Positioning: Craft highly differentiated value propositions, positioning, and messaging that will serve as the foundation for promotional and sales content, marketing campaigns, and partner support in a competitive marketplace
  • Partner Support: Work with our reseller and channel partners to empower joint success of our solutions through webinars, presentations, creation of collateral, and other tasks as needed
  • Product Training: Deliver training to the sales team on the strategic vision for the product in a clear, concise and impactful manner during ongoing sales trainings and as needed by the sales organization
  • Market Intelligence: Understand client needs, prospect and buyer personas, market trends and the competitive landscape to guide positioning, inform campaign planning, and educate employees
  • Cross-functional Leadership: Ensure alignment across the organization by leading, executing and communicating go-to market strategies and initiatives
  • Demand Generation Support: Contribute strategic insights to marketing campaigns that will secure mindshare across the buyer’s journey, and empower sales and client success teams to effortlessly up- and cross-sell our products and service
  • Other duties as assigned

Our ideal candidate has these qualities:

  • A passion for emerging, high technology, but more importantly knows to create simplicity out of complexity
  • Thinks big picture, but still has an eye for detail and consistently produces high-quality work
  • Has impeccable communication skills, is a creative promotional writer and is naturally charismatic and poised in front of audiences that include partners, employees, and executive leaders
  • Ability to analyze market trends and competitive landscape in order to guide product planning, positioning and drive decisions to achieve product success for the business
  • Is process oriented and knows how to streamline for efficiencies
  • Can think globally but act locally by understanding the needs of the market

Have the following? We'd love to hear from you!

  • Minimum 7 years of Product Marketing experience
  • Experience working with channel or ecosystem partners in a global organization (experience with EMEA and/or LATAM markets a plus)
  • Impeccable verbal and written communication and documentation skills
  • Ability to lead, influence and collaborate cross-functionally
  • Critical thinker who makes data-driven decisions
  • Passionate, entrepreneurial spirit who loves to work in a fast-paced environment
  • Strong presentation and public speaking skills (PR experience a plus)
  • Curiosity for emerging high-tech trends (such as Data Security and Privacy, AI, IoT)
  • Ability to work with and provide feedback to creative and technical team members
  • Telematics or connected vehicle experience a plus

Benefits:

  • Medical, dental and vision insurance 
  • Health Savings Account
  • Flexible Spending Accounts
  • Telehealth
  • 401(k) and 401(k) match
  • Life and AD&D insurance
  • Short-Term and Long-Term Disability
  • FTO or PTO
  • Employee Well-Being program
  • 11 paid holidays plus 1 inclusive holiday per year
  • Volunteer Time Off
  • Employee Referral program
  • Education Reimbursement Program
  • Employee Recognition and Appreciation program
  • Additional perk and voluntary benefit programs

Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.  This position is also eligible for an incentive compensation plan.  The expected hiring salary for this position is:

$126,500.00 - $159,500.00

Innovation Lives Here


You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.

Together, we help save lives on our roadways.

Find out how good it feels to be a part of an inclusive, collaborative team. We’re committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.

Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We’re committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.

Apply