Product Marketing Lead, Enterprise - New York, NY or Remote, US

Vimeo is looking for a passionate and seasoned product marketer to join the Product Marketing Team. You’ll work at the intersection of product development and marketing to orchestrate high-impact product launches. You will be focused on new product go-to-market strategy, product activation, and product engagement to maximize the lifetime value of our enterprise customers at all stages of the funnel. 

This role will drive awareness, adoption, and market positioning for Vimeo Enterprise, and will report directly to the Director of Product Marketing. This role is ideal for a data-driven self-starter with exceptional storytelling skills, who can work on both creative marketing initiatives and data-driven strategy.

What you’ll do:

• Develop and implement comprehensive go-to-market strategies and own business results
• Develop and own compelling product positioning and messaging that differentiates Vimeo’s enterprise solutions in the market
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities, and use data-driven insights to inform product marketing strategies
• Build a deep understanding of the customer and serve as their voice, collecting and prioritizing customer feedback with the product and sales teams
• Be a product expert and communicate its value to key stakeholders across the company
• Equip Vimeo’s sales teams with the tools and training they need to effectively communicate Vimeo’s value proposition to prospects and customers

Skills and knowledge you should possess:

• 6+ years of experience in product marketing 
• Deep expertise in enterprise SaaS solutions
• Experience in enterprise security, privacy, and compliance solutions
• Clear track record of driving business results through data-driven marketing strategies 
• Exceptional writing and storytelling skills, including the ability to translate complex product features into clear and concise benefits for customers
• Fast-paced, results-oriented mindset, with the ability to …