Principal Content Designer - Growth

POS-28291

Please note: This position requires a location in the Eastern time zone in the US or Canada only due to a close working relationship with teams in the UK and Ireland - candidates in other time zones won't be considered for this role.

About You

You’re looking for an environment, team, and role where you’ll thrive and do the best work of your career. That’s why, as a Principal Content Designer for Growth at HubSpot:

• You’ll have a “seat at the table” from Day 1. Your UX leaders and partners know what you do, greatly value it, and expect you to have strong opinions.
• You’ll drive strategic and meaningful product-led growth initiatives with your partners with the autonomy you need to drive strategy, vision, and impact at scale.
• You’ll never have to guess about how to get promoted. We’ll support you with clear expectations, career paths, and constructive feedback that strengthens you.
• You’ll be able to work where and how you work best: at home, the office, or any mix of both.
• You’ll add your knowledge, experience, and culture to a centralized team of world-class content designers and grow better together.

About your opportunity

HubSpot’s mission is to help millions of organizations worldwide grow better. Our Growth Product Line drives acquisition, activation, retention, and monetization across our platform.

As a Principal Content Designer, you’ll drive end-to-end content strategy for highly complex user flows and experiences across product lines in order to make them simple and consistent. You’ll practice narrative design, information architecture, and create messaging frameworks that make complex ideas clear to our users as they onboard into HubSpot’s product system. You’ll also influence and coordinate the work of partners working across product lines to ensure our content is consistent, meaningful, and valuable.

In this role, you’ll:

• Explore user needs: Use research and quick experiments to design content strategy and user experiences that solve problems and improve time-to-value.
• Craft first impressions: Build clear and delightful interactions with content that make people feel welcome and confident from the start of their relationship with us.
• Drive business impact: Work closely with product managers, engineers, analysts, leadership and other stakeholders to balance user needs with our business goals.

Your mission is to shape HubSpot’s core product-led signup experience so that users quickly discover our platform’s value. This work is key for scaling our success across small businesses and upmarket segments.

Here’s what success in your role looks like

• You’ll move quickly, be flexible, and build strong and compelling user journeys, information architecture, and messaging
• You’ll successfully influence senior leadership and help them understand the impact and vision of design
• You’ll provide thoughtful feedback on designs as well as identify overlaps and efficiencies between team member’s projects
• You’ll collaborate to drive solutions for problem spaces that span multiple product lines and groups and model ways to adapt as new data and insights are uncovered
• You’ll build strong relationships across the organization, including with cross-product designers, engineers, product managers, analysts, and the broader business
• You’ll ground your designs in data-driven and customer-based insights, confidently navigate pushback, and provide rationale that reflects content design best practices

You’ll love this role if you

• Enjoy talking with users and prioritize leaning into always-on customer feedback to inform your designs
• Model “thinking like an owner” in terms of how your partners and our teams should spend their valuable time and resources
• Enjoy delivering on high-complexity projects and helping create visibility for your and your partners’ work
• Develop narratives with strong storytelling to influence and educate stakeholders, mastering the ability to appeal on both logical and emotional fronts when selling an agenda or vision
• Model best practices for knowledge sharing, collaboration, mentoring, and facilitation
• Clarify shared expectations across groups in service of a larger mission
• Have the proven ability to break down resistance and anticipate pitfalls
• Are known for the quality and clarity of your communication artifacts, such as decks, visions, plans, memos, etc.
• Can confidently deliver clear, direct, and actionable feedback — and ask for it in return
• Share our HEART values and practice growth mindset

About Content Design at HubSpot

As a UX content designer at HubSpot, you’ll drive meaningful product work at scale that helps our users around the world to grow better. This doesn’t mean being stretched across dozens of teams — it’s means that we choose just the most strategic opportunities across the company where you can drive clear, cohesive, consistent, and connected experiences for our users.

You’ll partner with product teams and leaders to identify hard problems and own the solutions to them. You’ll work closely with product managers, product designers, UX researchers, engineers, and other cross-functional partners. You’ll also partner with other content designers and be part of a close-knit team that cares about and deeply supports each other. Together, you’ll make a meaningful difference for our users by making our products and experiences easier to understand, use, and enjoy.

Our content designers care about creating great user experiences while also generating impact for our business. We’re looking for people who are creative and persistent about achieving both without sacrificing one for the other.

About UX at HubSpot

Our UX team is a passionate, diverse, and global group of ~300 content designers, product designers, researchers, and design ops folks who build consumer-grade experiences while solving enterprise-level problems. We’re set up to work as equal partners to our peers in product management and engineering. We design and deliver a crafted experience to our customers by setting a high bar on ease of use. We’re investing deeply in building whole and healthy UX teams across all of our disciplines so we can better solve problems for our customers.

We involve our customers in every step of our development process. We strive to deliver a B2B product that’s just as easy to use as the best B2C products on the market. That’s because we know that when our customers grow, we grow, too.

Want to know more about content design at HubSpot?

• What we look for in content design portfolios and work samples <---Read before applying!!
• How to get language insights from user-generated content
• Inclusivity is a design principle
• A human approach to product content

One more thing you should know…

There’s research showing how marginalized groups of people may not apply for jobs unless they meet 100% (or more!) of the qualifications. We also know that many UX folks come from backgrounds with different experiences that might not seem “standard” — and that’s okay! We really value people who bring unique perspectives and add new knowledge and culture to our team.

If you experience impostor syndrome, then you might not feel like you “check all the boxes” as you read this job post, and we get that. Sometimes we feel this way, too! But we hope you’ll apply anyway because we’ll take great care in working with you. 🧡

Cash compensation range: 197,900-316,600 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers. 

If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot. 

By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information.