Marketing Operations Manager - Remote job

ABOUT OPENVPN

OpenVPN is at an inflection point in its history. Starting as a successful open source and community-oriented VPN product, OpenVPN has evolved into a leading B2B SaaS network security company over the last 2 decades. With nearly 20,000 business customers, we are entering a new growth phase and building a high-performance team to support the journey.

POSITION OVERVIEW

We are seeking an experienced, high-performing technical expert to join our growing Marketing Operations team as a Marketing Operations Manager. At OpenVPN, you will help spearhead the development and optimization of various marketing processes, primarily focusing on creating and enhancing any landing pages or customizations with Hubspot HuBL and leveraging your expertise in WordPress to bring everything full circle. This role goes beyond traditional marketing; we’re seeking an individual who can navigate the technical aspects of system implementations, troubleshoot issues, and ensure seamless integrations in the marketing tech stack. Your contributions will be instrumental in elevating our marketing efforts.

Do you love playing detective, solving problems, and aren’t afraid to get your hands dirty with code or technical documentation? This role is for you.

RESPONSIBILITIES

• Manage and optimize Hubspot landing pages, calls-to-action (CTAs), and lead-generating forms.

• Build, manage, maintain, and optimize any marketing owned WordPress landing pages on our website.

• Build, maintain, and manage Hubspot workflows, properties, email marketing, lead scoring and contact management.

• A/B test and continually measure the performance of workflows, emails, landing page, and CTAs.

• Collaborate with teams responsible for blogging, email, social media, in order to optimize each path.

• Optimize workflows to drive marketing-qualified leads for our sales team.

• Work with the MktgOps team to increase funnel efficiencies as well as tracking and analyzing performance metrics. …