Marketing Operations Manager - New York, NY OR US-Remote

This role is pivotal in driving the effectiveness and efficiency of Vimeo B2C marketing initiatives through the strategic management of technology, process optimization, and project management.  Your day-to-day work will include building email marketing campaigns, optimizing platform configuration and set-up, troubleshooting campaign and data issues, working closely with numerous internal teams, and interacting with several third-party vendors.

What you’ll do:

Marketing Technology Expertise:

• Assist with the evaluation, implementation, and management of marketing technology systems and integrations.
• Optimize and audit existing systems to ensure maximum efficiency.
• Design tactical approaches for implementing new products and solutions.
• Assist with the management of relationships with technology vendors.

Marketing Campaign Management:

• Own email template builds for both Ad Hoc, Automated, and API-triggered emails
• Ability to troubleshoot and optimize email template code, i.e. HTML, CSS, Scripting
• Collaborate with marketing and product teams to ensure all campaign requirements are understood and implemented correctly

Analytics and Reporting:

• Develop and maintain reports and alerts for Email engagement and Operational performance.
• Measure team-wide efficiency leveraging agile methodologies and principles.
• Provide valuable insights to stakeholders to drive informed decision-making.

Process Optimization:

• Review, update, and create processes to enhance efficiency.
• Understand objectives for each campaign and advise on the best way to build customer journeys, segmentation, and personalized content.
• Ensure campaigns adhere to standard processes and quality standards.

Qualifications:

• 3-5 years in a marketing operations role with a focus in B2C marketing
• Strong Proficiency with B2C marketing technology platforms, ex. ESP’s, CDP’s, Deliverability Tools, Email Render Testing Tools, etc.  Bonus: Salesforce Marketing Cloud, Simon Data, Validity, Litmus.
• Strong Proficiency with HTML, CSS, Scripting. Bonus: SQL

Experience using project management software. Bonus: JIRA, Asana and Airtable.

• Strong analytical skills with the ability to …