Marketing Analyst - Acquisition

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The team

The growth analytics team will set up measurement frameworks to help standardize output and give marketers a frame of reference on how to understand their execution via the lens of causal inference and incrementality. As a whole, this analytics team has to rely on creativity and problem solving on a day to day basis while being close to business KPIs and outcomes. Kraken is small enough where the impact of our work can be felt at all levels and our output can impact strategy as a whole.

Examples of this in our team are creating and operationalizing MMM, being central to the creation of the annual operating plan (AOP), developing a measurement framework for lifecycle marketing, and developing a measurement framework to understand acquisition in a holistic manner.

As the team grows and develops, our future goals would include moving from descriptive analytics to prescriptive analytics (LTV/Segmentation/Propensity), leveraging relationships with product analytics to create a full funnel narrative, and utilizing our current foundation to help marketing expand the scale of spend in a meaningful manner.

The opportunity

• Helping the acquisition team understand areas of opportunity and scale

• Solving complex problems involving CAC, ARPU, LTV in the context of paid acquisition

• Creating and building dashboards and tools to help scale our understanding of acquisition

• …