Manager, Solutions Marketing
US Field Non-Sales (Remote Workforce)
Remote
Let’s talk about the team:
The Americas Provider Marketing team is a dynamic group of highly motivated and results-driven professionals dedicated to turning strategy into action. Comprised of passionate and strategic self-starters, we drive global strategies that bring full-funnel campaigns to life. We collaborate with revenue and product teams to deliver a seamless customer experience across all channels and touchpoints optimizing performance and driving growth of ResMed’s Sleep and Respiratory product portfolio to shape how our patients receive life-saving therapies. We thrive on hard work, mutual trust and support, and the celebration of achievements, all while recognizing the value of enjoying our journey together.
Let’s talk about the role:
As a Solutions Marketing Manager at ResMed, you will play a key role in shaping the future of healthcare in sleep, respiratory, and digital health. With a deep understanding of our customer and industry needs, you’ll execute GTM launch and lifecycle marketing strategies for our digital health solutions, drive content development, and deliver sales enablement programs. You’ll conduct market segmentation and define marketing requirements to lead the strategic planning, messaging, and execution of our portfolio marketing initiatives that address the core challenges providers are trying to solve – improving the sleep and breathing health of their patients. This is the perfect opportunity for someone who thrives in a dynamic marketing team culture and a fast-paced, performance-driven career.
Responsibilities
- Acquire deep knowledge of our customers' challenges, industry, and use cases, and communicate the benefits and value proposition of our digital health solutions clearly and compellingly.
- Adapt and translate global GTM strategies for North American markets, tailoring for market and sales channel dynamics while considering unique customer segmentation approaches.
- Lead the creation of compelling NPI marketing activities to unlock digital health activation in collaboration with integrated marketing and consumer marketing teams.
- Develop and implement comprehensive marketing strategies to promote our digital health products and services.
- Drive the digital health sales enablement strategy and execution, ensuring launch readiness and success.
- Establish key performance indicators for our digital health portfolio and relentlessly measure against performance and success, adjusting marketing strategy as necessary
- Collaborate with Marketing, Product and Sales teams to create compelling content, marketing collateral, and promotional campaigns.
- Manage the marketing budget for digital health portfolio and ensure effective allocation of resources for maximum ROI.
- Stay up to date with the latest trends in digital healthcare and digital marketing best practices.
- Analyze market trends and competitor activities to identify opportunities for growth and differentiation.
Let’s talk about Qualifications and Experience
Required:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in Marketing, preferably in the healthcare or digital health industry.
- Proven track record of developing and executing successful digital marketing campaigns.
- Strong knowledge of digital marketing tools and platforms (Google Analytics, HubSpot, social media ad platforms, etc.).
- Excellent written and verbal communication skills, with the ability to convey complex information clearly and concisely.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Experience in healthcare or digital health marketing is highly preferred.
- Data-driven mindset with strong analytical and problem-solving skills.
We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance.
Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills.
Subject to the absolute discretion of the company, this role may be eligible for an annual cash bonus payment based on company, business unit, and/or individual performance.
Subject to the absolute discretion of the company, this role may be eligible to receive stock equity based on company, business unit, and/or individual performance.
At ResMed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this position is:
Total Base Pay Range
113,000.00 - 141,000.00 - 169,000.00 USD Annual
Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!
ApplyJob Profile
RestrictionsRemote Remote Workforce
Benefits/PerksAD&D Career growth opportunities Commuter benefits Competitive salaries Comprehensive medical Dental Disability Insurance Dynamic team culture Employee stock purchase plan ESPP Flexible Spending Account Flexible work arrangements Health savings account Holistic benefits Holistic benefits packages Long-term disability insurance Medical Remote work Short-term and long-term disability insurance Sleep care management Tuition Assistance Vision
Tasks- Analyze market trends
- Conduct market segmentation
- Drive content development
- Execute marketing strategies
- Identify opportunities
- Manage marketing budget
Analytical Analytics Collaboration Communication Content development Customer Experience Customer segmentation Digital Health Digital Marketing Google Analytics Healthcare Healthcare Marketing Hubspot Integrated Marketing Lifecycle Marketing Marketing Marketing campaigns Marketing strategies Marketing Strategy Market Segmentation Market trends Messaging Problem-solving Project Management Sales Sales enablement Social Media Advertising
Experience5 years
EducationBachelor's Bachelor's degree Bachelor's degree in marketing Business Communications Healthcare IT Marketing Related Field