Lead, Website Strategy - New York, NY OR US-Remote

Vimeo's Growth Marketing team is looking for an Lead, Website Strategy. The ideal candidate will possess a blend of technical prowess, creative vision, and strategic thinking, capable of crafting a cohesive site experience that aligns with Vimeo's growth objectives. You'll work at the intersection of product, marketing, design, and engineering teams to ensure Vimeo.com not only attracts but also delights and retains users across various segments.

What you’ll do: 

Strategic Site Vision & Leadership

• Develop and articulate a clear vision for Vimeo.com that supports our growth targets and user experience goals
• Prioritze website initiatives based on strategic impact, user needs, and business objectives
• Lead cross-functional teams to bring the website vision to life, ensuring alignment across product, marketing, design, and engineering

Website Optimization

• Evaluate the entire user journey on Vimeo.com, identifying and addressing friction points while seizing opportunities for innovation and improvement
• Own the end-to-end responsibility for website changes, from ideation through implementation, working closely with design and engineering to execute enhancements
• Implement and refine robust testing frameworks for website elements, from landing pages to CTAs, to drive continuous improvement in user experience and conversion rates

Analysis, Reporting & Cross-Functional Collaboration

• Leverage advanced analytics tools to monitor site performance, user engagement, and conversion metrics, translating data into actionable insights
• Provide regular updates to stakeholders on web metrics, test results, and strategic recommendations
• Collaborate with product and marketing teams to align website strategies with broader campaign goals, optimizing for conversion upllft across traffic sources

Skills and knowledge you should possess:

• 7+ years in web marketing or growth product management roles, preferably with SaaS experience
• Expertise in UX/CRO, with a proven track record of leading significant website improvements and A/B testing initiatives …