Marketing Manager - Demand Generation

Remote - United States

Full Time Mid-level / Intermediate
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Future PLC

We are Future, the global platform for specialist media, home to some of the world's most popular brands.

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We’re Future. We’re 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We haven’t just survived over the past couple of years, we’ve thrived, increasing our audience share, taking more number one positions, acquiring new businesses and launching new brands.

And we don’t plan on stopping any time soon.

We’ve got ambitious plans that build on our growth momentum and unlock new opportunities and we’re looking for talented people who want to be a part of it.

The B2B demand gen team is responsible for the implementation of the overall B2B digital sales enablement strategy. Working cross-functionally with sales, product, and editorial teams, the demand gen team creates, disseminates, and reports on revenue driving activities across owned, earned, and paid channels.

As Marketing Manager, you will report to the director of demand gen while working closely with the Group Publisher in charge of the Food & Beverage, Travel & Hospitality, and Infrastructure & Energy Teams. You will be responsible for the creation, execution, and follow-up of B2B marketing automation, digital advertising, and related programs that are built on specific, data-driven goals and which generate actionable leads, nurture existing leads and contacts for sales, and influence revenue. The position will be managed by a combination of metric and objective-based goals that support the overall strategy.

Requirements

  • Experience with demand and lead generation fundamentals, including lead scoring and buyer personas
  • High level of creativity, an eagerness to try new things and strong desire to learn and collaborate with the other marketing managers
  • A track record of building, executing and reporting on digital marketing campaigns
  • Familiarity with at least two of the following – Hubspot, Marketo, and Eloqua
  • Proficiency in marketing data analytics including first-touch and multi-touch attribution models

Benefits

As well as our standard benefits, we have a number of awesome perks available to our staff including:

  • Unlimited paid time off (yes you read that right!)
  • A share in our success- every member of staff receives a profit pool bonus at the end of our financial year
  • Huge opportunities to learn and develop whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues
  • Healthcare
  • 401k match
  • Free food (monthly munchies, bagel Fridays, fresh fruit & snacks and coffee and tea on tap)
  • Central office locations with cool open plan working spaces. We operate a flexible working plan and are COVID secure


Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness. Find out more about Our Future, Our Responsibility on our website.

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Job region: North America
Job country: United States
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