Content Strategist, Member Marketing (Behavioral Health)

Remote

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Livongo Health
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Posted 2 weeks ago

The Opportunity

Come share your creative and strategic communication skills to improve the lives of people with chronic health conditions! Join Livongo as we make healthcare history, measurably impacting people’s lives in new and positive ways. 

 

 As Content Strategist, Member Marketing (Behavioral Health) you’ll help create impactful communications across multiple channels, products, and health conditions, with a particular focus on Livongo’s Behavioral Health offering that provides support for stress, sleep, anxiety, depression, substance use, and more. 

 

Our ideal candidate is a skilled content marketer, editor, and writer, with experience in consumer-facing communications and behavioral health or psychology. As the lead writer on member communications for our Behavioral Health offering, you’ll write copy and contribute on strategy for a variety of member communications including newsletters, member journeys, and ad-hoc campaigns. You’ll also have the opportunity to contribute to member communications for other Livongo programs. 

 

This is a highly cross-functional role in which you’ll partner closely with our Member Value marketing team as well as content, design, and clinical teams, to develop effective member-facing communications. This role reports to the Director of Member Content for Engagement and Growth, and can be based in Mountain View, San Francisco, Chicago, Denver, or remote.

 

If you’re ready to help us lead our members on an inspiring and personalized journey to better health, we’d love to meet you! 

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Responsibilities

  • Write copy and advise on content strategy for member-facing communications across various Livongo programs and channels, with a particular focus on Livongo’s behavioral health product 
  • Write and produce a weekly Behavioral Health member newsletter, including selecting topics, copywriting, QA, analytics, and reporting
  • Partner closely with member marketing, creative, and clinical teams
  • Strategize and write content for various engagement campaigns
  • Effectively manage the creative process to meet deadlines
  • Edit work from other contributors as needed
  • Analyze and interpret content and campaign performance, applying learnings to shape future content and campaign strategy
  • Ensure all content is on-brand and consistent in terms of style, quality, and tone
  • Develop and maintain a strong understanding of, and empathy for, Livongo Members,  grounded in both quantitative and qualitative data 
  • Keep up to date with messaging trends and best practices for email and other marketing communications
  • When applying, please include a link to your content portfolio.

 

Candidate Profile

Our successful candidate will have: 

  • 7+ years of digital content experience, with at least 5 years consumer-facing copywriting experience
  • Exceptional copywriting and editing capabilities, with a strong copywriting portfolio and the ability to distill complex marketing messages into clear, persuasive copy
  • Strong organization and project management skills, with the ability to multi-task through various stages of content creation while meeting deadlines
  • A proactive work ethic, with exceptional people skills and a positive attitude
  • The ability to thrive in a fast-paced, dynamic, highly collaborative environment, with the flexibility to respond to changing business needs, priorities, and direction
  • Passion for making a positive impact in people’s lives
  • A Bachelor’s degree in English, marketing, journalism, communications or a similar field, from an accredited four-year university
  • Experience in behavioral health or psychology a plus
  • Experience in consumer healthcare and/or behavior change a plus

 

Please Submit 

  • Resume
  • Link to your writing portfolio

 

Why Livongo?

 

The Transformative Name in Healthcare:  The transformative industry forces in Community, Content and Commerce are now household names. As Amazon is to Commerce, Livongo is to Healthcare. With our Applied Health Signals engine, AI+AI, we’ve transformed how care is delivered.

 

Our Work Truly Matters: Livongo’s proprietary, consumer-first technology is revolutionizing the experience of living with a chronic health condition. Our data-driven digital health engine enables our Members to seamlessly manage multiple health conditions on one empowering platform. We use smart, connected devices, personalized digital guidance, and 24x7x365 access to health professionals to make it easier for people to stay healthier.

 

Make an Impact:  Do you want to accomplish something meaningful? To create results that matter. Livongo’s innovative solution produces industry-leading member satisfaction, measurable clinical outcomes and proven healthcare costs savings. With our growing member base of over 200,000 people with chronic conditions, your work can truly improve lives on a national scale.

 

The Largest Digital Health IPO in History: We are at a milestone period in our history. On July 25, 2019 we took our company public, in order to elevate and expand the way the industry views us, thus ushering us into a whole new set of mission-critical conversations that will help us accomplish the work still to be done. As we reach new levels of achievement, we accelerate our ability to deliver life-changing services.

 

Focus on PEOPLE:  Livongo has been voted one of the Best Places to Work in healthcare, by Fortune Magazine and Best Place to Work! Talented, passionate individuals make the difference, in this fast-moving, collaborative and inspiring environment.

 

Diversity and Inclusion:  At Livongo we believe that personal and professional diversity is the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position. 

Growth and Innovation:  We’ve already made healthcare history, yet we remain on the threshold of very big things. Leading the industry with our Applied Health Signals category, we have cracked the code to transforming healthcare. Come grow with us and support our mission to make a tangible difference in the lives of our Members.

 

See photos, watch videos and learn more about Livongo: follow us on Glassdoor.

 

#LivongoIPO                                                                                                         #appliedhealthsignals

 

As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status or pregnancy (including breastfeeding – we have a mother’s room in both our offices). In our innovative and inclusive workplace, we prohibit discrimination and harassment of any kind.

more about Livongo: follow us on Glassdoor.

#LivongoIPO                                                                                                         #appliedhealthsignals

As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status or pregnancy (including breastfeeding – we have a mother’s room in both our offices). In our innovative and inclusive workplace, we prohibit discrimination and harassment of any kind.

 

#LI-Remote

Job tags: AI Consumer-facing Cross-functional Data-driven Project Management