Director, Industry Marketing, B2B Leisure (Media, Entertainment, Hospitality, Travel)

Remote

Talkdesk logo
Talkdesk
Apply now Apply later

Posted 3 weeks ago

At Talkdesk, We disruptive risk-takers don't have a traditional way of doing things and will do whatever it takes to build a product that improves customer experiences. Join the adventure and grow with us. With $268 million in funding and more than 1,800 customers, we’re revolutionizing the industry of contact centers. Join a hyper-growth company that's innovative, bold, and ambitious. Be a part of the future of technology and make an impact on an evolving industry. If you're a self-starter and hungry to learn, apply now and enjoy the ride.

We are looking for a smart, talented, and experienced State and Local Government industry marketing professional to kick start our industry marketing approach at Talkdesk. Are you inspired by doing disruptive marketing and speaking the language of your customers? Does creating killer product positioning and go to market strategy energize you? Does working with demand gen teams to create pipe and drive the bottom line excite you? If this sounds like you, we want to meet you!

Responsibilities:

  • Product positioning and messaging - Develop a compelling narrative and value proposition for Media, Entertainment, Hospitality, and Travel industries.
  • Define the GTM strategy, collaborating across the marketing organization and the Talkdesk community at large.
  • Be the industry expert and work with the sales team to develop plays and GTM programs that help drive pipeline.
  • Be the industry expert and present in relevant online events and executive events.
  • Demand generation - Work with our internal demand gen teams to hone the strategy and marketing programs that drive demand. 
  • Work closely with the Analyst, Press Relations, content and social teams to ensure effective thought leadership and ongoing relevance in the market. 
  • Communicate effectively and often to ensure all stakeholders are aligned.

Requirements:

  • High energy, charismatic, innovative, creative individual
  • Equivalent of 8+ years of product marketing or similar experience
  • Demonstrated ability to manifest the Talkdesk offering to industry with compelling positioning and messaging
  • Strong organizational and analytical skills, excellent written and oral communication skills, including experience in business discussions
  • Strong ability to influence and work cross-functionally
  • Presentation skills
  • Bachelor's degree
  • Masters in Business Administration (MBA) degree preferred
  • Previous experience in Saas ideal
The Talkdesk story hinges on empathy and acceptance. It is the shared goal among all Talkdeskers to empower a new kind of customer hero through our innovative software solution, and we firmly believe that the best path to success for our mission is inclusivity, diversity, and genuine acceptance. To that end, we will hire, promote, work along, cheer for, bond with, and warmly welcome into the Talkdesk family all persons without regard to ethnic and racial identity, indigenous heritage, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other legally protected status.
Job tags: B2B Executive events High energy MBA Online events Product positioning SaaS