Senior Social Marketing Manager

Toronto or Remote

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Posted 3 weeks ago is the fastest-growing hearing care company globally. We are driven by our belief that every person should hear well to live well. With our unique digital business model, we have changed the way hearing care is provided. We are a profitable global health-technology company with origins in Europe. Since starting our journey in 2012, we have helped over 100,000 customers get on the path to better hearing. In just 8 years, we have grown our team from 2 to over 1,000 people. We work hard and play hard in 11 international locations from Miami to Seoul to Toronto.

The ideal candidate should be highly motivated, have an analytical mindset, strong customer empathy, and the ability to collaborate effectively with the in-house teams working across countries and time zones. A creative approach to adopt existing and new best practices is necessary.

Main tasks:

  • Take full responsibility for our Canadian Facebook advertising accounts with monthly budgets over $100K
  • Set up, steer, and optimize the paid social campaigns with the Facebook Business Manager and work with ad management platforms, like
  • Monitor the campaign performance in detail, run all necessary analysis, and optimize the campaigns for the target KPIs
  • Provide regular reporting, collect lessons learned and best practices, and provide recommendations
  • Strategically perform A/B/n testing campaigns, identify hypothesis, measure, report, and advice on future implementation of those learnings
  • Analyze and translate data from various data sources into actionable content recommendations
  • Stay up to date on marketplace media trends/social innovations and look for ways to integrate them into campaigns
  • Support the creative conceptualization of advertising materials as well as planning and implementing campaigns

Your profile:

  • 2+ years of experience working in paid social media. Expert knowledge of Facebook Ads Manager. Complete understanding of social-specific key performance indicators to strategically measure and track program success
  • Proven experience working on high volume, performance-based, direct response marketing Paid Social Media accounts with large budgets – exceeding $100k monthly
  • Creative and analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail
  • Passion for and a constant eye on “the future of media” based on industry trends (customer level targeting, dynamic creative optimization, media consumption, e-commerce retargeting capabilities)
  • Highly organized with strong analytical and MS Excel skills
  • Positive, flexible, and well organized to thrive in a rapid environment and meet challenging deadlines
  • A self-driven and reliable problem solver with a highly collaborative approach
  • Fluency in English required, fluency in French a plus

What we offer:

  • A high degree of autonomy and responsibility from day one 
  • An open-minded and international working environment, driven by high energy levels, creativity, and passion for hearing care and serving our customers
  • Growth opportunities for all employees through training and workshops
  • Competitive salary and benefits package
  • Working from home for the foreseeable future (We have an office in Downtown Toronto that we will return to eventually!)
Job tags: Competitive salary E-commerce Excel High energy KPIs Training