Senior Manager of Paid Media

Remote (US)

Full Time Senior-level / Expert
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Skillshare

Skillshare is an online learning platform with thousands of creative classes taught by experts and professionals to help you learn new skills.

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We’re looking for an exceptionally talented digital marketer with hands-on experience managing and scaling performance marketing channels. You will be responsible for achieving Skillshare’s paid growth goals in paid search, paid social, and display along with managing the resources needed to do so.The ideal candidate has deep expertise in several paid channels and has had success building up new ones for businesses. He/she knows how to scale paid programs and support goals through holistic improvements. This is a great opportunity to manage a multi-million dollar budget across several channels at a high growth company in the exciting online learning space.

What you'll do:

  • Oversee and deploy the paid media budget to acquire new members and increase new sales. Balance multiple performance goals, like top line growth, CAC, ROAS, and LTV.
  • Lead day-to-day management of in-house channel managers and outside agencies, vendors, and software providers to achieve growth goals. Hands-on platform administration and optimization as-needed.
  • Develop operations to continuously improve performance. In addition to campaign and bid optimizations, you’ll develop better systems for reporting, monitoring, attribution, promotions, and creative testing. 
  • Work closely with the Data Team to prioritize performance marketing needs. Collaborate on test design, data collection, and marketing models for better visibility on channel and campaign contributions.
  • Collaborate and support cross functional teams in their growth efforts, which include international expansion, site conversion tests, brand awareness campaigns, B2B sales, and a teacher marketplace. 

Why we're excited about you:

  • You have 7+ years of hands-on experience managing multi-million dollar paid acquisition programs. 2+ years managing and leading a direct team.
  • You have a strong sense of ownership and accountability for results. You balance planning and preparation with action. You do what you say.
  • You’re analytical and curious. You proactively ask questions and seek answers related to channel performance and optimization. You’re good with spreadsheets and data sets. Ideally, you use other tools like SQL, statistics, and programming to do analysis.
  • You have a proven ability to develop people and resources to achieve big goals. But, you’re also willing to be hands on when needed.
  • You are both process and scale oriented, seeking to build a marketing program that’s bigger than the sum of its parts.
  • You’re an excellent communicator, engaging and sharing with people outside your team.

Why you're excited about us:

  • Impact: You will have direct ownership of one of our key acquisition channels, driving impact on our growth.
  • Growth: A great opportunity to get experience building an acquisition machine and have the exposure to international marketing, while flexing your paid social muscles. There is also an opportunity to take on more responsibilities with additional channels over time.
  • Our team: We have a passionate, talented team that is a lot of fun to work with.
  • Our mission: We’re doing work that matters – connecting lifelong learners around the world and empowering them to pursue their creativity.
  • Flexibility: This position is fully remote in the US. We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.

About Skillshare
Skillshare is an online learning community for creatives. We have thousands of inspiring classes for creative and curious people, and millions of members who come together to find inspiration and take the next step in their creative journey. We are backed by Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments.
Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We’re proud to be recognized as a top place to work by BuiltinNYC, Crain’s, and Forbes, in addition to being one of the five best places to work for women by Bpeace, and a top-rated workplace for dads by Fatherly. We work to ensure a consistent interview process, fair compensation, and inclusive work environment for all.
Job region(s): North America
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