Senior Manager/Principle, Product Marketing - US Remote Option

United States - Remote

Full Time Senior-level / Expert
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Guidewire Software

Guidewire is the platform P&C insurers trust to engage, innovate, and grow efficiently. ​We combine digital, core, analytics, and AI to deliver our platform as a cloud service. More than 400 insurers, from new ventures to the largest and...

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Would you like to be part of a fast-growing, highly successful and innovative team that acts like a startup but is backed by the most adopted technology platform of the $2T Global P&C Insurance industry? Do you enjoy creating compelling content through storytelling, that demonstrates thought leadership and inspires prospects and customers?
Guidewire is the platform P&C insurers trust to engage, innovate, and grow efficiently. We combine core, data, digital, analytics, and AI to deliver our platform as a cloud service. More than 400 insurers, including the largest and most complex in the world, run on Guidewire.
Guidewire is seeking a star product marketer to help promote our InsuranceNow platform for the U.S. P&C insurance industry. 
You are bold, creative, and fast moving.  You persuade your audience into action with an exceptional command of language, perfect tone, and masterful articulation of concepts in both letter and form.  You are equally comfortable collaborating on vision as running a highly organized and transparent process.  Product management and sales love you and rely on your ability to craft the right narrative for every situation.  You are comfortable working within a highly matrixed organization and passionate about inspiring enthusiasm across marketing, product, and sales teams to vanquish market-inhibiting challenges.
This role requires a strategic thinker who isn’t afraid to get their hands dirty.  

Responsibilities

  • Establish, maintain, and execute overall go-to-market plans, including internal enablement and external promotion to drive demand that fills the sales funnel.
  • Develop, tailor, and deliver core positioning, product messaging, thought leadership and customer stories across all media (presentations, collateral, white papers, web content, case studies, data sheets, blogs and whiteboards) to support sales and marketing efforts, and outbound communication.
  • Collaborate with Sales Enablement to prioritize sales and partner needs, deliver core messaging and presentations, deliver and support necessary sales tools and conversations.
  • Support corporate and customer marketing efforts and campaigns, including webinars, direct campaigns, event and conference speaking, customer / prospect activities, testimonials, web / blog content.
  • Interact and influence key stakeholders at all levels, coordinating activities and ensure a collaborative and integrated approach across the company.
  • Be a strong advocate and thought leader for Guidewire's products and services in industry forums/events, AR activities, webinars, etc.
  • Work across product marketing and product management to conduct market research to understand and effectively communicate market dynamics and customer needs including sizing/segmentation, buying patterns, market requirements, and competitive landscape 

The Candidate

  • 5+ years of relevant experience, ideally in a product marketing role in a B2B software company; P&C insurance experience a plus.
  • Proven experience in setting effective go-to-market strategies and building, driving, and executing product marketing plans.
  • Demonstrated experience developing high-impact sales and marketing assets.
  • Excellent communication skills in all forms and media - spoken, written, visual, presentations, websites, social media, video; formal and informal.
  • Strong program management skills including goal setting, milestone planning, progress reports, and collaboration.
  • Proven track record of successful positioning work, content generation, and product launches, participating in industry events and educating analysts and media.
  • A creative mind, innovative thinking, and a willingness to take risk, fail fast, iterate, and learn.
  • Sense of humor, fun, and empathy for colleagues and customers are prized qualities in this team.
  • Willingness to travel up to 25% of time
#LI-Remote
About GuidewireGuidewire is the platform P&C insurers trust to engage, innovate, and grow efficiently.
Guidewire combines core, data, digital, analytics, and AI to deliver our platform as a cloud service. More than 400 insurers, including the largest and most complex in the world, run on Guidewire.
As a partner to our customers, we continually evolve to enable their success. We are proud of our unparalleled implementation track record with 1000+ successful projects, supported by the largest R&D team and partner ecosystem in the industry. Our Marketplace provides hundreds of add-ons that accelerate integration, localization, and innovation.
Guidewire Software, Inc. is proud to be an equal opportunity and affirmative action employer. We are committed to an inclusive workplace, and believe that a diversity of perspectives, abilities, and cultures is a key to our success. Qualified applicants will receive consideration without regard to race, color, ancestry, religion, sex, national origin, citizenship, marital status, age, sexual orientation, gender identity, gender expression, veteran status, or disability. All offers are contingent upon passing a criminal history and other background checks where it's applicable to the position.
Disability Accommodations and Guidewire’s Appeals Process. Guidewire provides accommodations to the hiring process to create a fair opportunity for candidates with disabilities to contend for open positions. Accommodation requests should be directed to (650) 356-4940 or Accommodations@guidewire.com. If things do not go as hoped, we invite you to use our appeals process. Guidewire promises to independently review any denied accommodation and any decision not to offer you the position. The appeals process is the same in either case. Within five business days of receiving a notice of denial of an accommodation, or receiving a notice of your non-selection for a vacancy, call (650) 356-4940 or e-mail Accommodations@guidewire.com to make an appeal. Guidewire will assign a new decision-maker to review the request and/or hiring decision, who will then notify you in writing of a decision within 10 business days.
Job region(s): North America
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