Digital Marketing Manager

Remote

SecurityScorecard logo

SecurityScorecard

Discover and solve cybersecurity, compliance and risk management challenges. Instantly rate and understand any company's security risk with SecurityScorecard.

View all employer listings

Apply now Apply later

About SecurityScorecard

 

Funded by world-class investors including Silver Lake Waterman, Moody’s, Sequoia Capital, GV, Riverwood Capital, and others with over $290 million in funding, SecurityScorecard is the global leader in cybersecurity ratings and the only service with over 2M+ companies continuously rated. Founded in 2013 by security and risk experts Dr. Aleksandr Yampolskiy and Sam Kassoumeh, SecurityScorecard’s patented rating technology is used by over 16,000 organizations for enterprise risk management, third-party risk management, board reporting, due diligence, and cyber insurance underwriting. This is done by measuring your and your vendors' cyber-health by assigning a security rating of "A" through "F" based on outside-in, non-intrusive data. SecurityScorecard continues to make the world a safer place by transforming the way companies understand, improve and communicate cybersecurity risk to their boards, employees, and vendors. 

SecurityScorecard is headquartered in NYC with over 260+ employees globally. Our culture has helped us be recognized by Inc Magazine as a "Best Workplace," "Best Places to Work in NYC" by Crain's NY, and one of the 10 hottest SaaS startups in NY for two years in a row. 

 

About the Role

The Digital Marketing Manager will play a vital role in scaling our digital demand machine. This Digital subject matter expert will shape our online footprint to engage, inform and convert prospects. This individual will drive new customer growth working cross-functionally to reach buyers in the digital channels they use to make decisions. 

This role ensures our digital campaigns are reaching our target buyers with high quality content that fits their needs and interests at each stage of the buying journey.  

 

What you will do

  • Support the digital marketing strategy and execute demand generation efforts across all segments of our business
  • Drive customer acquisition across a mix of digital marketing channels including paid search, SEO, retargeting, display, paid social, organic, sponsored content, etc. 
  • Collaborate closely with internal marketing, sales, customer success and product teams to ensure that the Digital marketing functions add value and support all functions. 
  • Improve digital efficiency by driving down the cost of acquisition, effectively reaching buyers where they are, and improving conversion rates across the buying journey 
  • Manage the digital acquisition budget in order to ensure our budget is being used to maximum efficiency for generating quality pipeline, supporting decisions to increase our investment in order to drive more repeatable success. 
  • Build and manage an aggressive pipeline of tests and pilots to continually innovate, optimize and scale the impact of the function
  • Bring industry best practices and best in class methods to SecurityScorecard to advance and accelerate our adoption. Continuously monitor the environment, staying on top of trends and developments.  

 

Qualifications

  • 3-5 years of experience within digital marketing across website, social, paid advertising, organic search
  • Working knowledge and experience with the following areas: content management systems, website design/development, online creative, media planning
  • Develop and run hypotheses and run tests to quickly identify optimizations that improve business results
  • Excellent communication skills with the ability to clearly convey ideas and data in written, presentation, and spoken formats to a variety of audiences
  • Data-driven mindset about implementing campaigns, leveraging customer segmentation and attribution analytics to optimize digital investments
  • Experience leveraging Google Analytics, Adwords, Bizible, Social Media Ad platforms
  • Ability to work effectively in a fast-paced environment
  • Cybersecurity/SaaS experience preferred
  • A history of collaborating with other marketing functions to drive business outcomes
  • Experience with in a B2B context with both channel partners and direct sales force







Job region(s): Worldwide/Anywhere
Job stats:  1  0  0
  • Share this job via
  • or

Explore more Remote Work and WFH career opportunities