NFT/Metaverse/Gaming Marketing Manager


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Binance cryptocurrency exchange - We operate the worlds biggest bitcoin exchange and altcoin crypto exchange in the world by volume

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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Responsible for the marketing strategy and product management of Binance NFT. In this role, you will work closely with the Business Development team, Tech team, Listing team, and Data team to build product and our brand. You will use your understanding of the product and knowledge of the NFT, Gaming, and collectibles markets, customers, and competitors to clearly explain the unique value the product brings. At Binance NFT, you will use your expertise to contribute to the future of NFT, cryptocurrency, and Web3.0 and help us to achieve our mission of enabling digital ownership, freedom of money and transfer of digital assets in the Metaverse. 


  • Establish go-to-market strategy for feature launches, major gaming NFT listings, and new market entry
  • Partner with research teams to uncover customer insights and product gaps based on industry use cases, regulation, current trend, and sector nuances.
  • Support and drive engagement and adoption of the Binance NFT through performance marketing, PR and Communications, community building, social media, etc.
  • Define and analyze metrics to guide product development.
  • Communicate and coordinate proactively among Marketing, Product, Business Development, Design, Customer Support, major artist partners and games to continuously improve how we market our existing feature set.
  • Develop an analytical framework to measure and report on the performance of product marketing initiatives.
  • Work and coordinate with regional teams in rolling out and executing global campaigns and strategies.
  • Develop and help create / foster our brand positioning, voice and values (website, newsletter, blog, social, forum, etc.).

Qualifications (minimum)

  • You are an expert in bleeding edge tech NFTs, DAOs, and Web 3.0.
  • Bachelor's degree in marketing, product management, or related fields. 
  • 8+ years experience working with product or marketing teams for a consumer product or service delivered through an ecommerce channel
  • Having thorough knowledge and understanding of Gaming and Metaverse
  • Deep knowledge of the marketing strategy, channels expansions and product management in Web3.0
  • Strong performance in building go-to market strategies and understanding how to push product in the current market trend
  • Excellent written and verbal communication skills
  • Strong analytical skills and extreme comfort with spreadsheet-based analysis and data-analysis. 
  • Ability to plan and execute on multiple projects at once 
  • Deep analytical, prioritization, and problem solving skills
  • Thrive in collaborative cultures and working cross-functionally with product, design, BD, legal, and finance to launch successful partnerships.

Additional Bonuses

  • Experience with marketing tactics including SEO, SEM, programmatic ads, social media, PR, email, events, partnerships, sponsorships, or content
  • Experience in NFTs, Cryptocurrency, Web3.0, Gaming and Metaverse
  • Having flexible working hours when working with colleagues or projects from other timezone

Working at Binance• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry• Fast moving, challenging and unique business problems• International work environment and flat organisation• Great career development opportunities in a growing company• Possibility for relocation and international transfers mid-career• Competitive salary• Flexible working hours, Casual work attire
Job region(s): North America
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