Growth Marketing Specialist

United States - Remote

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Knock

We’re making homeownership simple and certain, so you can experience more of the highs and less of the lows.

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Knock is on a mission to make homeownership simple and certain. Whether you are a homeowner looking to buy a new home before selling your current home or a first-time buyer, Knock offers fully digital end-to-end solutions that bring certainty, convenience and cost-savings to the often stressful and complicated process of homeownership. The Knock Home Swap™ empowers a customer to buy their new dream home before selling their old one. Knock GO™ (Guaranteed Offer) provides homebuyers with the best features of a cash offer in a competitive home loan to win the home they want without paying more. 

Launched in 2015 by founding team members of Trulia.com, Knock has raised more than $600 million in debt and equity from top-tier investors, including RRE Ventures, Foundry Group, Redpoint, Greycroft, Corazon Capital, Correlation Ventures, Great Oaks Venture Capital and FJ Labs. The National Association of Realtors®, through its investment arm Second Century Ventures, is a strategic investor in Knock, giving its 1.5 million members the ability to market Knock's homeownership solutions to their clients. Knock currently operates in 72 markets nationwide and plans to be in over 100 markets by 2023.

Enjoying Life & Making an Impact
  • Knock offers a 100% remote work culture 
  • 100% employee covered medical, dental, & vision premiums for full time employees
  • Unlimited PTO (2 week min. is highly encouraged) for full time employees 
  • $1,000 annually for professional development
  • At least 6 weeks paid parental leave for full time employees
  • Life, AD&D and Disability insurance for full time employees
  • 401K (noncontributory by Knock) for all employees
  • $75 monthly allowance for health & wellness
  • Up to $400 monthly for a co-working space for eligible employees
  • $75 cell phone reimbursement for eligible employees 
  • $50 monthly home internet allowance
  • $2,500 referral bonus for eligible employees

 

We’re looking for an upbeat and curious Growth Marketing Specialist to join the team here at Knock. As part of the Paid Acquisition team and larger Growth slingshot team, you’ll have a real, hands-on impact in our top-of-funnel initiatives, supporting the team on acquiring new customers and agents.

In this exciting new role, you’ll help manage our paid channels and media buys on a daily basis, and make incremental optimizations to take performance to the next level. The ultimate goal? Help the team exceed monthly KPIs, improve conversion rates, and reduce customer acquisition costs. 

We’d love for you to bring:

  • 4+ years of relevant experience
  • Experience managing one or a few different paid media channels (e.g., paid social, paid search, display, native, video, etc)
  • Understanding of media platforms: knowledge of bidding, targeting, optimization capabilities; best practices; and iOS14 implications
  • Strong interest in experiments: you’ve conducted A/B tests or are interested in learning
  • An analytical mindset: you’re curious to explore data sets and form actionable insights.
  • A self-starter attitude with a side of project management: you can work autonomously, handle multiple projects, prioritize assignments, and meet deadlines
  • Knowledge of or use of tools such as WordPress, Google Analytics, Google Tag Manager, Domo, Looker, HotJar, Optimizely, Unbounce, InstaPage, SEMRush, etc
  • Have proven success working 100% remote in prior positions & are experienced working with a distributed, national team 
  • Education: High school or equivalent experience
  • We encourage you to apply even if you don’t have every listed requirement

As the Growth Marketing Specialist, you will: 

  • Manage and optimize paid media campaigns across multiple platforms including paid social, paid search, and other online/offline channels with the Growth Marketing Manager
  • Own daily pacing of campaigns and measure how we’re tracking to our business targets (e.g., CPAs, CAC, etc) and performance targets (e.g., CTRs, CPCs, CPMs, CVRs, etc)
  • Support optimization of funnel from first impression through loan application, including:
    • Improving performance across levers such as budget, placement, audience, and creative, and website/app (user experience)
    • Working closely with Content and Design to brainstorm new creative ideas for testing and bring them to fruition
    • Collaborate cross-functionally with Engineering, Product, and Analytics to support the implementation of martech, A/B tests, forecasting models, and data infrastructure
    • Partner with UX research team to action statistically significant feedback from customers/agents that impacts advertising (e.g., ad visuals, messaging, etc)
  • Seek new channels to expand brand awareness and cost-effective conversion
  • Create decks for internal teams/leadership meetings that showcase current performance, blockers, and new opportunities for success
  • Maintain knowledge of marketing industry best practices, new technologies, platform and algorithm updates, and help educate team members as needed

 

  We are proud to be a remote, distributed company with employees across 40 states and counting. This is an amazing opportunity to be an integral part of building a multi-billion dollar consumer brand in an industry that is long overdue for a new way of doing things. You will be working with a passionate team that is disrupting the status quo.   Knock, and its subsidiaries, are committed to creating a diverse, inclusive, and equitable environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Please no recruitment firm or agency inquiries, you will not receive a reply from us.
This position is in the continental United States.
PDF is our preferred format for resumes and any other attachments. Thank you!
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Job region(s): North America
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