Campaign Executive

Global

Full Time Executive-level / Director
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Binance

Binance cryptocurrency exchange - We operate the worlds biggest bitcoin exchange and altcoin crypto exchange in the world by volume

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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
We are looking for a Campaign Executive to join our Central Marketing team.
This is a remote position and can be based in any of our global locations.

Responsibilities:

  • Act as a central marketing activities and campaigns POC, responsible for refining all aspects of Binance marketing campaigns, such as activity mechanics, branding, associated content and more
  • Act as the bridge between user-activation campaigns and brand marketing. Champion the Binance brand and user-focused narrative in all areas
  • Maintain a company-wide campaigns calendar, including local and global campaigns
  • Collaborate across teams to help optimize and potentially combine campaigns under one central theme
  • Copywriting and proof-reading campaign related communications
  • Ensure accuracy of marketing materials and be an approver for all Binance marketing campaigns
  • Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
  • Innovate and implement test-and-learn strategies along with delivering results
  • Have fun

Requirements:

  • Native or Fluent English language is a MUST
  • Experience working with integrated marketing campaigns
  • Project management skills
  • Understanding of the crypto market in general
  • Experience or strong interest in copywriting
  • Good understanding of branding
  • Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant
  • Has worked in big teams and has experience managing projects with numerous stakeholders
  • 2+ years of experience in digital marketing roles
  • Strong sense of responsibility and resistance to stress. Self-motivated and results-oriented
  • Remote and startup experience is a plus.
Working at Binance• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry• Fast moving, challenging and unique business problems• International work environment and flat organisation• Great career development opportunities in a growing company• Possibility for relocation and international transfers mid-career• Competitive salary• Flexible working hours, Casual work attire
Job region(s): North America
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