Head of Content, Health & Fitness

London, England

Full Time Executive-level / Director
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Ruby Labs

Our aim is to build high-value products that users will be willing to purchase and use continually. Our products are backed by in-depth market analysis, focused and robust development teams, and aggressive marketing investments.

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Ruby Labs is a leading tech company that operates subscription-based consumer products in the self-help and wellness market. 
Our common vision is to create a tech company that builds a world-class self-help and wellness platform, to empower people to make self-care a way of life. A platform that is easily accessible for everyone and enjoyed for years. Since our launch, we've brought two successful products to the global market: Able and Hint, and are on track to launch a third in 2022.
The Opportunity
We are looking for a seasoned Head of Content who will deliver unique value to customers through well-considered content strategy developed with the help of a through research, deep topical knowledge and team collaboration. Our ideal match would be someone who can determine the vision, roadmap, and structure of content strategy for our products and help our team create the narrative and the message that resonates with the end user. In this role we expect the candidate not only to be an expert content creator but also an operational leader who can manage the team of content creators and also work in close collaboration with the stakeholders to align the design, content and product streams into one coherent message we would like our user to receive.
We’re looking for someone utterly creative and bright who is able to create the content strategy from scratch and execute it across all products of the company.


  • Develop a content strategy based on a company's business objectives and user's needs.
  • Think strategically to generate “big ideas” and wrap them up in a fun and engaging storytelling format of the interaction with the user.
  • Make sure our products' voice and tone are consistent through a variety of user-product communication points.
  • Stay updated on appropriate style guidelines and brand voice for consistency in messaging.
  • Actively participate in the product team internal strategic meetings and brainstorming sessions to deliver superb user experience and boost business metrics.
  • Edit and proofread the work of the team members to ensure high editorial standards are met across all content outputs.
  • Oversee content requirements and create content strategy deliverables across a product life cycle.
  • Own and conduct continuous content A/B testing in close collaboration with the product team.
  • Collaborate, discuss, and reiterate with Product designers and illustrators to develop strategy and find the needed balance of design and copy for each particular part of the product.

About You

  • 5+ years experience creating product-related content in an agency/in-house/freelance experience, conceiving and producing complete campaigns
  • Skilled in using a variety of content types to reach a variety of learning styles
  • Expert at using data, user research, and industry trends to inform content decisions
  • Demonstrated leadership in presenting content design and strategy principles to multiple stakeholders and persuading them to adopt new ideas
  • An awareness of design principles and how copy integrates into the layout
  • Experience working within quick timelines
  • Exceptional writing and grammatical skills
  • Experience with product development software (i.e. Jira / Figma / Confluence or similar)
  • A degree in journalism/writing
  • An awesome portfolio


  • Top of the market salary and equity
  • High talent density 
  • Unlimited PTO
  • Apple equipment
  • Opportunity to work with products that focus on making self-care a way of life
  • And much more!

The TeamYou will be joining a strong team of >100 people passionate about building the best-in-class product. RL has incredible team members, users, and ambitions... which is where you come in.
We are a remote-first company, and our team is distributed across the UK and Europe. This was a deliberate choice to prioritise work-life balance and ensure we can accommodate the best people whilst fostering diversity.
Our ValuesRuby Labs is founded on values we all share and are ready to stand for. They bring us together well beyond our current products and technologies.
Driven by dataWe believe in knowledge and continuously champion learning and experimentation. As we are relentlessly driven by data, we place value on rationality and real insights, not unproven beliefs.
InnovationWe praise smart innovation. We’re inquisitive, exact and always challenge our beliefs. Like a researcher, we take established knowledge and add something new. We create something better than the original, not just different.
Dream bigIn an industry where only the best products succeed, prioritizing our work is a must. We don’t waste time on low-key projects. We only go after the most disruptive, effective and exceptional ideas.
TransparencyTo get the best results, you need to see the full picture. That’s why our team has access to all information and is involved in key decisions. We also give each other honest feedback, so we can learn and improve.
ExcellenceSelf-help & wellness is a competitive industry with demanding users. Excellence is a necessity. At Ruby Labs, this means solving problems by breaking the rules, learning quickly and delivering superior execution.
Open-mindednessWe’re open to experiments and ready to take measured risks to get great results. We also value diversity and know the power of collective intelligence. If you have a better solution, we want to hear it.
BenefitsCompetitive remuneration, Culture of continuous learning, Flexible vacation policy.
Employment Regular employment in UK or Malta or Contractor agreement for the team members distributed across Europe (non-UK/Malta).
Job region(s): Europe
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