Senior Content Writer, Health & Fitness

Vancouver, Canada

Full Time Senior-level / Expert
Ruby Labs logo

Ruby Labs

Our aim is to build high-value products that users will be willing to purchase and use continually. Our products are backed by in-depth market analysis, focused and robust development teams, and aggressive marketing investments.

View all employer listings

Apply now Apply later

Ruby Labs is a leading tech company that operates subscription-based consumer products in the self-help and wellness market. 
Our common vision is to create a tech company that builds a world-class self-help and wellness platform, to empower people to make self-care a way of life. A platform that is easily accessible for everyone and enjoyed for years. Since our launch, we've brought two successful products to the global market: Able and Hint, and are on track to launch a third in 2022.
The Opportunity
We are looking for a Senior Content Writer with a background and/or strong knowledge in nutrition, fitness, and healthy lifestyle to deliver an exceptional content experience to our users through different channels of product-user communication. The role would involve a lot of research, user interviewing and team collaboration that would result in delivering high-quality educational content that is informative, compelling, and well researched. We are looking for someone who is utterly creative and bright, has an inquisitive and curious mind, and is deeply passionate about helping people adopt a healthier lifestyle for good. The ideal candidate possesses a mastery of writing, storytelling, digital and social ideation, is well-versed in current trends, has experience with omni-channel creative, and delivers top-notch content. 


  • Think strategically to generate “big ideas” and wrap them up in a fun and engaging storytelling format of the interaction with the user.
  • Maintain the voice and tone over a variety of user-product communication points.
  • Stay updated on appropriate style guidelines and brand voice for consistency in messaging.
  • Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action.
  • Work closely with a team of designers, illustrators, and product managers to deliver a non-stop content production.
  • Actively participate in the product team internal strategic meetings and brainstorming sessions to deliver a superb user experience and boost business metrics.
  • Edit and proofread work to ensure high editorial standards are met across all content outputs.
  • Research and understand the user's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts.
  • Own and conduct continuous content A/B testing in close collaboration with the product team.

About You

  • Senior Content Writer with 3-5 years agency/in-house/freelance experience, conceiving and producing complete campaigns.
  • A love for the written word and writing skills to communicate clearly and powerfully.
  • Awareness of design principles and how copy integrates into the layout.
  • Storytelling abilities and enthusiasm when sharing ideas internally.
  • Competency in ideating in the digital and social space.
  • Experience working within quick timelines.
  • Exceptional writing and grammatical skills.
  • Experience with product development software (i.e. Jira / Figma / Confluence or similar).
  • Background and/or strong knowledge in nutrition, fitness, and healthy lifestyle 
  • A degree in English/journalism/writing
  • An awesome portfolio.


  • Top of the market salary and equity
  • High talent density 
  • Unlimited PTO
  • Apple equipment
  • Opportunity to work with products that focus on making self-care a way of life
  • And much more!

The TeamYou will be joining a strong team of >100 people passionate about building the best-in-class product. RL has incredible team members, users, and ambitions... which is where you come in.
We are a remote-first company, and our team is distributed across the UK and Europe. This was a deliberate choice to prioritise work-life balance and ensure we can accommodate the best people whilst fostering diversity.
Our ValuesRuby Labs is founded on values we all share and are ready to stand for. They bring us together well beyond our current products and technologies.
Driven by dataWe believe in knowledge and continuously champion learning and experimentation. As we are relentlessly driven by data, we place value on rationality and real insights, not unproven beliefs.
InnovationWe praise smart innovation. We’re inquisitive, exact and always challenge our beliefs. Like a researcher, we take established knowledge and add something new. We create something better than the original, not just different.
Dream bigIn an industry where only the best products succeed, prioritizing our work is a must. We don’t waste time on low-key projects. We only go after the most disruptive, effective and exceptional ideas.
TransparencyTo get the best results, you need to see the full picture. That’s why our team has access to all information and is involved in key decisions. We also give each other honest feedback, so we can learn and improve.
ExcellenceSelf-help & wellness is a competitive industry with demanding users. Excellence is a necessity. At Ruby Labs, this means solving problems by breaking the rules, learning quickly and delivering superior execution.
Open-mindednessWe’re open to experiments and ready to take measured risks to get great results. We also value diversity and know the power of collective intelligence. If you have a better solution, we want to hear it.
BenefitsCompetitive remuneration, Culture of continuous learning, Flexible vacation policy.
Employment Regular employment in UK or Malta or Contractor agreement for the team members distributed across Europe (non-UK/Malta).
Job region(s): North America
Job stats:  1  0  0
  • Share this job via
  • or

Explore more Remote Work and WFH career opportunities