Demand Generation Marketing Manager

Remote

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Uniphore

Uniphore, a world leader in Conversational AI, offers distinct solutions in Conversational Automation, Self-service, Interaction Analytics, Agent Security and Co-pilot Solutions, to enrich the Customer Service Experience

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Uniphore is the global leader in Conversational Service Automation. The Company’s vision is to disrupt an outdated customer service model by bridging the gap between human and machine using voice, AI and automation to ensure that every voice, on every call, is truly heard. Uniphore enables businesses globally to deliver transformational customer service by providing an automation platform where digital agents take over transactional conversations from humans, coach agents during calls, and accurately predict language, emotion and intent. All in real-time. With Conversational Service Automation, enterprises can now engage their customers to effectively build loyalty, improve customer experience and realize operational efficiencies.
The RoleWe seek an energetic and motivated team player who is passionate about B2B marketing in the hi-tech industry. As a Demand Generation Manager (DGM), you will be responsible for driving the execution of Uniphore’s demand generation and ABX programs to targeted industry verticals, accounts, partners, and communities.  The DGM will collaborate closely with digital marketing, field marketing, product marketing, sales and SDRs. We are looking for someone who is on the leading edge of new demand generation trends and technologies. A person with a track record of executing effective multi-channel programs, establishing new partnerships, and creating demand. She/he is highly collaborative, with experience planning, and managing large-scale B2B campaigns and virtual events to drive awareness, demand, and revenue. Creativity, out of the box thinking, an eye for quality, and the ability to connect with an audience, are crucial. The ideal candidate is a B2B enterprise marketer with a passion for web-based collaboration, computer vision, AI, marketing, and sales. 

Responsibilities

  • Plan and execute innovative, multi-channel campaigns to drive buyer engagement, account opportunities, and revenue growth, while closely monitoring conversion rates and optimizing campaigns across the buyer journey.
  • Discover new marketing opportunities by performing market analysis and maintaining a strong pulse on industry trends and community groups.
  • Drive programs to support demand creation, ABX, pipeline acceleration, and revenue generation programs for the NA Market.
  • Establishing new campaigns while analyzing and measuring the effectiveness of existing programs.
  • Own campaign execution plans with support from web, design, and field marketing teams; drive digital tactics and programs including but not limited to content, websites, SEO, CRM, paid, earned, and social media.
  • Identify content gaps and collaborate with product marketing and creative to drive content creation, distribution, and optimization
  • Partner with Marketing Operations and Revenue Operations teams to support accurate reporting and improved collaboration between sales and marketing.
  • Maintain a data-first approach to continually measure and optimize performance.
  • Partner with sales team to ensure quality lead delivery and proper follow-up according to established SLAs.

Minimum Qualifications

  • Minimum five years marketing experience, or related, in a B2B SaaS or enterprise technology environment
  • Demonstrated track record of running a modern marketing technology stack, including but not limited to Salesforce, Pardot, Drift, Google Analytics and Demandbase.
  • Demonstrated experience influencing without authority, including executives.
  • Bachelor's degree or equivalent

Preferred Qualifications

  • Strong sales and customer orientation with a passion for software products 
  • Strong collaboration, interpersonal communication, and teamwork skills 
  • Self-motivated with a strong focus on execution 
  • Strong background in designing integrated campaign calendars and driving success with the execution of programs
Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics. For more information on how Uniphore delivers business value using Conversational Service Automation, please visit www.uniphore.com
Job perks/benefits: Team events
Job region(s): Worldwide/Anywhere
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