Product Marketing Manager

Remote

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Uniphore

Uniphore, a world leader in Conversational AI, offers distinct solutions in Conversational Automation, Self-service, Interaction Analytics, Agent Security and Co-pilot Solutions, to enrich the Customer Service Experience

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Uniphore is the global leader in Conversational Service Automation. The Company’s vision is to disrupt an outdated customer service model by bridging the gap between human and machine using voice, AI and automation to ensure that every voice, on every call, is truly heard. Uniphore enables businesses globally to deliver transformational customer service by providing an automation platform where digital agents take over transactional conversations from humans, coach agents during calls, and accurately predict language, emotion and intent. All in real-time. With Conversational Service Automation, enterprises can now engage their customers to effectively build loyalty, improve customer experience and realize operational efficiencies.
The Role We seek an energetic and motivated team player who is passionate about B2B marketing in the hi-tech industry. As a Product Marketing Manager (PMM), you will be responsible for driving the execution of Uniphore’s product marketing strategy to targeted industry verticals and partners.   Reporting to the Director of Product Marketing, the PMM will drive product messaging, content creation, competitive analysis, and the enablement of Uniphore's solutions. In this role, she/he will also be responsible for working very closely with the marketing, sales, and partner teams to understand how Uniphore’s customers use its products. In addition, you will also be responsible for initiating and driving Uniphore’s customer marketing programs. You will capture compelling customer stories for use in brand awareness, sales enablement, and demand generation initiatives. Other marketing activities may include market research, competitive analysis, and maintenance of Uniphore’s competitive intelligence platform.     Writing skills are a must for this position. Creativity, out of the box thinking, an eye for quality, and the ability to grasp and translate technical capabilities into benefits, are crucial. The ideal candidate is a B2B enterprise product marketer with a passion for web-based collaboration, computer vision, AI, marketing, and sales. 

Responsibilities

  • Develop compelling messaging and product marketing content that clearly articulates the value proposition of Uniphore’s next generation offers.  
  • Create high quality marketing assets that enable customers to immediately capture the nature of what we do.  For sales and partners, to confidently communicate the business value and competitive differentiation of the Uniphore products and solutions. 
  • Help drive competitive intelligence efforts by keeping a pulse on competitive trends. 
  • Work very closely with marketing, engineering, and sales teams to share and inform the latest content and messaging. 
  • Drive product launches in collaboration with product management. 
  • Be an excellent communicator who can engage and influence internal leaders and teams across functions and external stakeholders. 

Minimum Qualifications

  • 5+ years of marketing experience in a B2B SaaS technology environment 
  • Demonstrated track record of marketing technical innovations to users and buyers and creating narratives to position and sell products in compelling ways 
  • Demonstrated experience influencing without authority, including executives 
  • Bachelor's degree or equivalent 

Preferred Qualifications

  • Product and content marketing experience preferred 
  • Strong sales and customer orientation with a passion for software products 
  • Strong collaboration, interpersonal communication, and teamwork skills 
  • Self-motivated with a strong focus on execution 
Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics. For more information on how Uniphore delivers business value using Conversational Service Automation, please visit www.uniphore.com
Job region(s): Worldwide/Anywhere
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