Demand Generation Specialist (Remote)

Holmdel, NJ

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At WorkWave, we're looking for a Demand Generation & Automation Associate to join the marketing team and help accelerate WorkWave's growth. As the Demand Generation & Automation Associate, you'll be responsible for working on exciting demand generation projects. This includes many aspects of demand generation, including industry research, target list creation, email creation, and more. This role reports to the Marketing Operations Manager and works closely with Sales and Marketing to help drive business growth.


  • Research key industries for lead generation efforts.
  • Responsible for maintaining ongoing nurture campaigns
  • Work with product marketing to ensure nurture campaigns are up to date and on message
  • Develop and execute lead generation strategies and processes
  • Manage mailing lists and send targeted email campaigns to customers and prospects
  • Work with Marketing Automation Specialists to ensure email lists are accurate and targeted
  • Manage and track email campaign calendar
  • Ad hoc projects as needed


  • The ability to manage multiple projects simultaneously
  • Makes recommendations and takes action based on the data gathered
  • Creative mind with the ability to think outside-of-the-box.
  • Detail-oriented with excellent organizational, analytical thinking, and problem-solving skills.
  • Strong written and oral communication skills and the ability to communicate effectively with management and co-workers.
  • Bachelor's degree. Marketing Concentration preferred


  • Proficient in Web and mobile apps, MS Office, Google Suite, and project management tools
  • Experience with Marketo Automation or Email Marketing software, such as Marketo, Pardot, HubSpot, MailChimp, AWeber & Constant Contact a plus
  • Experience with or other CRMs
A FEW WORDS FROM THE HIRING MANAGER:"We are looking for someone who is passionate about research, marketing strategy, and learning. The perfect candidate knows how important identifying and defining target audiences are and making sure they are getting relevant and impactful content. Every day is different and we are looking for someone who will bring energy, ideas, and passion to our team."
WHAT YOU SHOULD KNOW ABOUT US:  • We are laid back but buttoned up. We have a casual work environment with a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers• We give a damn and deliver service and solutions that make a real difference in the lives of our clients and their businesses• We openly accept others as they are and build strong partnerships based on trust• Teamwork and collaboration is key to helping our colleagues and customers solve their challenges• Our team is energetic, fun, naturally inquisitive, and eager to make an impact, we invite you to join us! 
CUT THE COMMUTE! • Our company headquarters is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey• We know that there are benefits of being in the office and working from home.  WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or work virtually if desired
RELAX, WE'VE GOT YOU COVERED: • Employees can expect a robust benefits package, including health and dental, generous paid time off and 401k with company matchAND BEYOND...• Tuition reimbursement• Robust Employee Assistance program offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!• Health and wellness focused work environment - optional standing desks and office fitness challenges• 401K-9 Doggie Daycare Discount Program• Charitable donation match program• Opportunities to participate in charitable events and give back to the community 
GROW WITH US: • We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live training is provided throughout the year 
JOIN OUR WINNING TEAM! • 9 Time winner of Best Place to Work in New Jersey by NJBiz!• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine 
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Job region(s): North America
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