Brand Manager

Remote (US)

Assurance IQ, LLC logo

Assurance IQ, LLC

Life is full of opportunities, and at Assurance, we'll help you quickly find the insurance and financial solutions that best fit your unique needs.
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About AssuranceAssurance IQ is a technology company headquartered in Seattle. We were acquired by Prudential (NYSE: PRU) to further the joint mission of improving financial wellness across the world.
Our team of world class software engineers, data scientists, and business professionals work every day to expand our product offerings and the reach of our platform. We simplify the complex world of insurance and financial services into straightforward, valuable solutions to improve people's lives. We start by asking customers a few questions, so our system can learn about their needs; from there, our ground-breaking, proprietary platform takes over and analyzes the thousands of data points that make customers unique. This is how we create custom-tailored plans for each customer; plans built precisely for their needs and budget. Our platform serves as the intersection between customer and seller, technology, and the human touch.
At Assurance, we are innovative, persevering, collaborative, calculated, and authentic, and we're working together to improve the lives of millions!
About the PositionThis position is responsible for pushing forward innovative brand strategies. You will support the standardization of brand guidelines, including research and identification of company positioning to consumers, development of external and industry communications, and improve the awareness and reputation of Assurance and associated brands through measured activations.
As a a customer-centric problem solver you understand how the customer experience can impact brand perception and conversion for sustainable long-term growth. You thrive in an environment where not everything is figured out, and it's up to you to design the future supported by a highly autonomous environment where teams collaborate, new ideas are encouraged and iterate!

Responsibilities include:

  • Define the vision, mission, goals, and strategies to increase brand recognition for all owned and operated Assurance brands.
  • Build and position existing brands and websites based on a deep understanding of consumers, trends, and competitive dynamics in the insurance, financial wellness, and agent verticals.
  • Partner with Product Marketing and Data Science to deepen understanding of our customers and factors that build trust, legitimacy, and affinity while shopping for financial wellness solutions.
  • Collaborate with content teams to raise the bar and deliver strong storytelling across all touchpoints.
  • Develop a social media playbook, personality, and KPIs and execute against best practices for organic publishing across channels to generate conversation and drive interest for Assurance’s offerings.
  • Partner cross functionally with performance marketing, product, and data science to leverage or create tools to measure, analyze, and optimize brand marketing efforts.
  • Identify opportunities for external, industry, and earned media engagements to amplify the Assurance story to the industry.
  • Work with our data science teams to understand the impact of brand activations on direct-to-consumer marketing conversions and customer lifetime value.
  • Partner with Marketing Strategy and Content teams to ensure alignment on positioning, voice, and trends in m

The ideal candidate will have:

  • Bachelor's degree and/or relevant experience in brand or product marketing.
  • Experience in the insurance industry is a plus.
  • 5+ years of experience in brand management on brand and/or agency side.
  • Obsess over our customers and what they think about our brands, with innate curiosity.
  • Brand-first champion and creative, who continually pushes brand thinking and rallies a team around a common vision.
  • Ability to translate marketing efforts into easy to consume information
  • for business leaders – clearly showing where a customer learned of our brand to inform their likely buying behavior.
  • A well-organized approach to your work coupled with an ambitious drive to get things done, set huge goals, then achieving them.
  • Data-driven mindset leveraging a highly analytical approach to rapidly test performance, find opportunities, and build business cases. 
  • Ability to plan and execute solutions in a complex industry.
  • Ability to balance multiple priorities and complete tasks on time.
Choose Assurance Because:· Exceptional base salary plus bonus structure· Comprehensive benefits which include, medical, dental, vision, 401K and more· Unlimited paid vacation, sick leave, plus paid holidays.· Growth opportunities, advance your career rapidly, we offer leadership development training and promote from within.· Ongoing coaching and career development including individual and group coaching sessions.· Fast paced, high performance environment.
Job region(s): North America
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