Senior Customer Marketing Manager

Remote

Full Time Senior-level / Expert
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People.ai

People.ai automates manual data entry, increases sales productivity, and provides actionable intelligence across all your management tools.

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People.ai accelerates enterprise growth through the power of AI. With the industry’s only Revenue Intelligence System, People.ai frees all customer-facing teams, including salesmarketing, and customer success, from manual data entry by automatically capturing all contact and customer activity data, dynamically updating CRM and other systems of record, and providing actionable intelligence across management tools to realize the full selling capacity of the enterprise. Some of the world’s best brands are leveraging People.ai to transform their business, including Lyft, New Relic, Okta, Tanium, and Zoom.
At People.ai, we believe that people enrich the world around them in countless ways. We believe that the more time they spend applying their creativity, resourcefulness and critical thinking to activities that matter most in their professional life, the more effective a professional they become. We're developing a deep understanding of the professional world, mapping people, companies, and the information that flows between them through natural language processing and machine learning. Our team is a diverse, outspoken group of creatives and critical thinkers, hyper-focused on driving enterprise growth. We embrace different. We applaud non-traditional career paths. We're inspired by people who have made processes their own. 

As a Senior Customer Marketing Manager, you will support revenue growth by being an expert in our user and customer journey and activating those insights across the business to accelerate People.ai’s growth. This role is critical to expanding the value that all customers get from People.ai, and scaling our growth across freemium and enterprise product lines.

Responsibilities

  • Be an Expert in People.ai Customer Journeys - Develop People.ai’s customer lifecycle stages, identify buyer expansion paths and create strategic initiatives for each stage of the persona-specific end-user journey across both PLG and Enterprise product lines.
  • Develop scalable programs to expand product adoption - Partner with product management, product marketing, and customer enablement to create and refine effective programs to expand adoption across users, accelerate expansion, and support renewals.
  • Lead customer reference and review program - Manage the customer reference program and partner with customer success and product marketing to build out a case study roadmap and manage review campaigns such as G2 crowd.
  • Launch customer advocacy program - Conceptualize and launch a customer advocacy program and partner with customer experience to develop a community designed to identify and mobilize customers, transforming them into People.ai brand ambassadors.
  • Manage customer communication channels and calendar - Audit all customer communication touchpoints and establish a forum to collaborate with product marketing, product management, and customer success on the editorial calendar, supporting programs, and channels of delivery.
  • Codify our portfolio marketing metrics - Identify key, measurable metrics (upsell, churn, etc.) for lifecycle programs encompassing a growth hacker mentality with the ability to test and scale rapidly.

Requirements

  • Customer Empathy - challenges all teams to think about everything from the customer's point of view and consistently weaves the emotional thread of why a solution matters into the work being done.
  • Executive Presence - has the ability to command a room and an extensive list of sales and product leaders who will endorse unequivocally. 
  • Field Partnership - has the formula for equipping sales reps and customer success managers with what they need to win based on experience with top tier, high consideration B2B sales orgs.  
  • Cross-Functional Leadership - has an extensive list of sales and marketing leaders who will endorse unequivocally. 
  • Personal Responsibility - acknowledges failures, describes mistakes and lessons learned.
  • Gratitude - expresses appreciation for co-workers and circumstances and has no sense of entitlement.
  • Integrity - behaves consistently based on high moral standards and forgoes short-term benefits that conflict with those standards.
  • Excellence - can point to multiple examples of delivering results based on plans that exhibited analytical rigor, resourcefulness, inventiveness, and focus.  
  • Humor - has fun, even when it gets hot in the kitchen.
People.ai stands alone in our ability to harness business activity to unlock growth for our customers. We’ve been awarded 49 patents and have an additional 50+ under review. We’ve also received validation via Gartner’s Hype Cycle for CRM Sales Technology, inclusion in Forrester’s New XX Wave, the Y Combinator Top Companies List, and the Forbes AI 50 list.
Headquartered in Redwood City, CA, People.ai is backed by Y Combinator and Silicon Valley’s top investors, including ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures, and Mubadala Capital. To learn more, visit us online at: www.people.ai"
Job perks/benefits: Career development Team events
Job region(s): Worldwide/Anywhere
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