Marketing Manager - Binance Earn (DeFi knowledge required)

Europe

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Binance

Binance cryptocurrency exchange - We operate the worlds biggest bitcoin exchange and altcoin crypto exchange in the world by volume

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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Binance has an exciting role to as part of our Binance Earn platform. This role requires a deep knowledge on cryptocurrency product offerings.  This role will contribute to developing our financial product offering for the Binance Earn platform. You will manage and improve daily product development as well as contribute to the planning and strategy of the platform, helping to design the financial offerings, set the customer value proposition, understand and improve the customer lifecycle in the Binance ecosystem.
This is a remote role and we can consider candidates in any location.

Responsibilities:

  • Be responsible for Binance Earn total value locked (TVL) and active user growth through financial product offerings release, operation campaigns, product optimization, CRM etc.
  • Provide central empowerment to the CS, central marketing and local market colleagues to drive business growth.
  • Collect and consolidate user feedback from various channels and put it into business requirement documents.
  • Map out user journey and increase user funnel conversion through surfacing product ask, building user education content and designing operation campaigns.
  • Identify market and users' needs, design financial product offerings and work with product managers to implement and launch it to the market. 6. Work with the central data team to provide market and competitive intelligence, monitor KPI and competitor movements to formulate overall product, marketing and operation strategy.
  • Provide thought leadership to improve teamwork efficiency and performance.

Requirements:

  • 5+ years of end to end Digital Marketing experience
  • A deep knowledge on Defi and cryptocurrency is a strong plus
  • User-focused and product-driven mindset.
  • Data-focused: Able to roll up your sleeves to pull and analyze the data and gain insights from the data.
  • Creativity: ability to innovate and think outside the box.
  • Strong interpersonal skills (English is a must): be able to build and manage strong relationships with various cross-functional colleagues, and external partners. Inspirational to your team and partners.
Working at Binance• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry• Fast moving, challenging and unique business problems• International work environment and flat organisation• Great career development opportunities in a growing company• Possibility for relocation and international transfers mid-career• Competitive salary• Flexible working hours, Casual work attire
Job region(s): Europe
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