Director of Public Relations

London, England

Full Time Executive-level / Director
Ruby Labs logo

Ruby Labs

Our aim is to build high-value products that users will be willing to purchase and use continually. Our products are backed by in-depth market analysis, focused and robust development teams, and aggressive marketing investments.

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Ruby Labs is a leading tech company that operates subscription-based consumer products in the self-help and wellness market. 
Our common vision is to create a tech company that builds a world-class self-help and wellness platform, to empower people to make self-care a way of life. A platform that is easily accessible for everyone and enjoyed for years. Since our launch, we've brought two successful products to the global market: Able and Hint, and are on track to launch a third in 2022.
Ruby Labs is seeking a Director of Public Relations who is passionate about developing and executing corporate and consumer communications strategies. This is a leadership role that will impact Company success by driving public relations initiatives to support business objectives and protect and enhance RubyLabs’ products reputation and visibility. This role will report directly to the VP of Growth and will regularly interact with other executives as a member of the extended leadership team.


  • Design and implement a comprehensive plan for Company Public Relations that drives achievement of Company goals. This plan should include alignment with corporate brand strategy, proactive outreach to media, thoughtful consideration of reactive messaging to events, and building relationships with potential investors. 
  • Understand, define, and drive key metrics and success measures for ROI on PR for the Company 
  • Drive positive coverage across a broad range of media
  • Manage both in-house team and external agency support 
  • Liaise and foster relationships with a wide range of reporters 
  • Organize press briefings, events, and activations 
  • Prepare briefing materials and brief executive spokespeople 
  • Coordinate with cross-functional teams across the company, including Marketing, Accounting/Finance, HR, and Legal 

About you

  • Minimum of 8+ years communications, marketing, public relations, or related experience 
  • Direct experience working with C-Level executives in developing strategic corporate positioning 
  • Strategic thinker who can clearly communicate the impact of PR initiatives on critical Company goals 
  • Excellent writer and communicator with keen attention to detail 
  • Strong people management skills 
  • Proven ability to work with and influence a range of senior-level stakeholders 
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously 
  • Ability to collaborate effectively within a team and across organizational boundaries 
The TeamYou will be joining a strong team of >100 people passionate about building the best-in-class product. RL has incredible team members, users, and ambitions... which is where you come in.
We are a remote-first company, and our team is distributed across the UK and Europe. This was a deliberate choice to prioritise work-life balance and ensure we can accommodate the best people whilst fostering diversity.
Our ValuesRuby Labs is founded on values we all share and are ready to stand for. They bring us together well beyond our current products and technologies.
Driven by dataWe believe in knowledge and continuously champion learning and experimentation. As we are relentlessly driven by data, we place value on rationality and real insights, not unproven beliefs.
InnovationWe praise smart innovation. We’re inquisitive, exact and always challenge our beliefs. Like a researcher, we take established knowledge and add something new. We create something better than the original, not just different.
Dream bigIn an industry where only the best products succeed, prioritizing our work is a must. We don’t waste time on low-key projects. We only go after the most disruptive, effective and exceptional ideas.
TransparencyTo get the best results, you need to see the full picture. That’s why our team has access to all information and is involved in key decisions. We also give each other honest feedback, so we can learn and improve.
ExcellenceSelf-help & wellness is a competitive industry with demanding users. Excellence is a necessity. At Ruby Labs, this means solving problems by breaking the rules, learning quickly and delivering superior execution.
Open-mindednessWe’re open to experiments and ready to take measured risks to get great results. We also value diversity and know the power of collective intelligence. If you have a better solution, we want to hear it.
BenefitsCompetitive remuneration, Culture of continuous learning, Flexible vacation policy.
Employment Regular employment in UK or Malta or Contractor agreement for the team members distributed across Europe (non-UK/Malta).
Job region(s): Europe
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