Senior User Acquisition Manager, Europe Marketplace

Europe

Full Time Senior-level / Expert
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Hopper

Hopper analyzes billions of prices daily to predict how prices will change, and tells you whether to buy or wait. Save up to 40% on your next flight.

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About the Job
We’re looking for a Senior User Acquisition Manager to join our growth team to support Hopper’s European market expansion. 
Despite the challenges of the pandemic, Hopper managed to have triple digit year-over-year revenue growth in 2020. In fact, Hopper is recovering faster than the sector at large and that is driven in large part by the performance of our unique fintech products which offer travelers an unparalleled level of flexibility and control. In 2021, Hopper will enter Europe, one of the largest travel markets.
You might be a great fit for our team if you are excited about creating large-scale digital advertising campaigns, tracking and analyzing performance data, adjusting strategy in real-time to optimize results and spending most of your day between Facebook Ads, Snapchat Ads, Tiktok Ads, AppsFlyer, Amplitude and spreadsheets.

In this role you will:

  • Deploy a multi-million dollar marketing budget to generate millions of installs every month for an app loved and used by travelers around the world
  • Create, manage and scale user acquisition campaigns on different channels like Facebook, Snapchat, Google, influencers, etc. 
  • Track and report on campaign performance using advanced LTV and cohorts analysis.
  • Uncover growth and optimization opportunities with your own data queries and pivot tables
  • Sort through well-known and unconventional user acquisition channels and set up tests to measure how well they perform and scale.
  • Come up or discuss new test ideas for existing or new channels and campaigns
  • Collaborate with the data science, product and engineering teams on tracking, product features or internal APIs challenges.
  • Represent Hopper and lead the mobile travel industry in all things UA.
  • Work hand in hand with the travel teams at Facebook, Snapchat, Instagram, Google (amongst many others) to make of Hopper an example to follow

Minimum qualifications

  • 3+ years experience with paid user acquisition at scale on multiple channels including social media
  • Strong experience with analytics and tracking tools
  • A great mix of creative and analytical thinking
  • The ability to work with minimal guidance, be proactive and to handle uncertainty, ambiguity and the challenge of quickly evolving goals
  • You should be comfortable working in a small team and a fast-paced environment

A perfect candidate has

  • Experience in mobile user acquisition or in the travel industry
  • Knowledge of MMPs (AppsFlyer), Amplitude, Smartly, Google Analytics
  • Experience marketing to international markets
  • Fluent in German, Spanish and other languages

Benefits

  • Well-funded and proven startup with large ambitions, competitive salary and stock options
  • Unlimited PTO
  • WeWork All Access Pass OR Work-from-home stipend
  • Entrepreneurial culture where pushing limits and taking risks is everyday business
  • Open communication with management and company leadership
  • Small, dynamic teams = massive impact
Despite the pandemic’s impact on the travel industry, Hopper has emerged stronger than ever. As the travel industry continues to rebound, Hopper has seen its valuation more than double since early 2020, reflecting the strength of our mobile-only marketplace and the value customers are deriving from our proprietary suite of fintech offerings. 
Here are just a few stats that demonstrate our recent growth:
- Hopper’s valuation is now over $3.5B, reflecting the strength of its mobile-only marketplace and value customers are deriving from the company’s proprietary suite of fintech offerings.
- Based on its current run rate, Hopper is pacing towards 330% revenue growth compared to last year, and it has already surpassed its pre-pandemic revenue peak from Q1 2020 by over 100%.
- Hopper has over 60 million downloads, consistently ranks as one of the most downloaded travel apps, and now has a larger air travel market share in North America than it did before the pandemic (source: MIDT). 
- The company is on track to surpass $1.5 billion in travel sales this year, with 40% coming from the hotel and car rental categories. 
- Hopper’s fintech offerings, such as Price Freeze and Rebooking Guarantee, now represent 50% of its revenue. 
- Given the success of its travel fintech, Hopper recently launched a B2B initiative called Hopper Cloud, where any travel provider can unlock a totally unique revenue stream by seamlessly integrating and offering Hopper’s travel fintech. The industry opportunity for Hopper Cloud is enormous as projections estimate that if all travel distribution channels offered travel fintech, it could increase the total consumer spend for the sector by $200 billion annually.
All this recent growth is just the beginning. There are still so many new opportunities we’re excited to tackle in the next year!
Job region(s): Europe
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