Product Marketing Manager (Remote)

Remote, US

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WorkWave

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We are Real Green by WorkWave and you want to work with us! Real Green is the leading provider of cloud-based software solutions to lawn care, landscape management, and other green industries. Our special sauce is our team: We’re a group of makers, doers, creative thinkers, and hard workers, and we’re always looking for like-minded individuals to come and help us grow. When you become a part of this company, you’ll become part of a dynamic, friendly, fun, and forward-looking community.
As Product Marketing Manager you will be responsible for all go-to-market (GTM) strategies and tactics including segmentation, market strategy, market research, market planning, thought leadership, content development, and product messaging activities for Real Green by WorkWave. You will support the product and sales team in attaining critical goals such as leads, conversions, retention, and up-sell by creating and launching strategies for all product life cycle stages: discovery, planning, launch, post-launch, and end-of-life. You will be the expert on market need, buyer motivations, problem statements and effectively communicate these and other market intelligence to internal stakeholders such as the management team, marketing communications, customer support, product management, and sales.

WHAT YOU'LL DO:

  • Develop product positioning and messaging and ensure adherence through all marketing communications, corporate communications, sales and support channels.
  • Be your product(s) single point of contact for all GTM activities with internal and external partners: sales, marketing communications, support, lead gen, web team, etc.
  • Create, manage and implement GTM plans to support product road-maps, including product launch, product enhancements, migrations and end-of-life; ensure GTM plans support sales objectives and other KPIs
  • Develop, implement and report on qualitative and quantitative research in product areas such as feature/functionality, UI/UX user and pricing
  • Market intelligence – be the expert on vertical markets and buyers--how they buy and their buying criteria.
  • Closely monitor and analyze competitors and their activity; create sales tools and other communications to position WorkWave against any competitive threat/value proposition.
  • Voice of the customer—develop and launch ongoing surveys such as Net Promoter Score surveys to benchmark and track customer satisfaction.
  • Meet regularly with customers to understand their market problems and experience with WorkWave and communicate findings and recommendations to stakeholders.
  • Conceptualize and develop thought leadership and content marketing assets to increase product awareness and reputation: whitepapers, eBooks, articles, blog posts, info graphics, etc.

WHAT YOU'LL NEED:

  • Strong attention to detail and ability to handle multiple activities simultaneously
  • Very strong written and verbal communication skills
  • Ability to think strategically and implement with excellence
  • Adept in data analysis and identifying actions from what the data tells us
  • Ability to interact with executive management
  • Excellent people and management skills to team with people from across the organization
  • Desire and commitment to support product manager and sales team to achieve goals
  • Strong commitment to collaboration with internal and external people and organizations
  • Ability to understand technology solutions and communicate their benefits into laymen’s terms
  • 5+ years of product marketing experience, preferably in cloud-based software solutions a plus
  • Experience within the field service industries is a plus
  • BS in business administration or marketing or equivalent experience Pragmatic Marketing, Sequent Learning Networks or equivalent certification in Product Marketing and/or Product Management.
WHAT YOU SHOULD KNOW ABOUT US:  • We are laid back but buttoned up. We have a casual work environment with a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers• We give a damn and deliver service and solutions that make a real difference in the lives of our clients and their businesses• We openly accept others as they are and build strong partnerships based on trust• Teamwork and collaboration is key to helping our colleagues and customers solve their challenges• Our team is energetic, fun, naturally inquisitive, and eager to make an impact, we invite you to join us! 
CUT THE COMMUTE! • WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or working virtually if desired• We are open to 100% remote applicants for this role
RELAX, WE'VE GOT YOU COVERED: • Employees can expect a robust benefits package, including health and dental, generous paid time off and 401k with company matchAND BEYOND...• Tuition reimbursement• Robust Employee Assistance program offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!• Health and wellness focused work environment - optional standing desks and office fitness challenges• 401K-9 Doggie Daycare Discount Program• Charitable donation match program• Opportunities to participate in charitable events and give back to the community 
GROW WITH US: • We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live training is provided throughout the year 
JOIN OUR WINNING TEAM! • 9 Time winner of Best Place to Work in New Jersey by NJBiz!• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine 
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Job region(s): North America
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