Game Publishing & Community Development manager/Director


Full Time Executive-level / Director
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Binance cryptocurrency exchange - We operate the worlds biggest bitcoin exchange and altcoin crypto exchange in the world by volume

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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Core Responsibilities:

  • Game publishing Side:
  • You will guide the product definition, strategy, and delivery for primary and secondary marketplace products serving new content on the Binance game platform.
  • Serve as a key point of contact for content providers and other external stakeholders.
  • Contribute to the strategic vision, product definition, and roadmap of the suite of games.
  • Support with the design and optimization of primary economies—Balance creative input with quantitative data to drive feature development.
  • Run user research and data-driven experiments to inform product direction.
  • Analyze content-specific marketplace economies, player engagement, retention, and monetization data at a macro and micro level.
  • Report on performance, identify issues and opportunities, and suggest ways to optimizeEstablish and measure success metrics prior to and post-launch. Consistently integrate behavior data and customer feedback into essential product decisions.

  • Community Management Side:
  • Collaborate on platform-specific global strategies to increase the Binance NFT Games presence across Discord, Instagram, Facebook, Twitter, Linkedin, Twitch, YT, Snapchat as well as any emerging social media sites that allow us to continuously evolve and increases followers and drives engagement.
  • Build exposure across key social channels by leveraging relationships with cross-functional teams to further the reach and fame of our content.
  • Develop an approach for moderation working with community leaders, in-game and out-of-game.
  • Find new ways to engage the creator community and help support content creators across various platforms.
  • Oversee community engagement across all platforms and use insights to more effectively engage the audience.
  • Build reports on key topics and issues in the community and deliver these to stakeholders to help drive decision-making with a player-first approach. Use data tools to inform decisions.
  • Be the champion of the audience: ensure that the editorial agenda serves our growing community.


  • Must be passionate about games & excited about working at the intersection of play-to-earn and blockchain games, effectively balancing the needs of technology, business, and user experience.
  • Experience overseeing the social presence of major brands, IP, or personalities. Video game brands are a plus.
  • Experience managing a community across multiple brandsKeen curatorial eye for interesting, stand-out content online.
  • Hands-on experience in growing and maintaining an online community.
  • Experience in tracking, analyzing, and reporting on social data.
  • Experience working with data engineers, designing, and configuring APIs.
  • Exceptional written and verbal communication and collaboration skills.A keen analytical eye and experience building integrated models from scratch.
  • 3+ years of experience in live games operation is a plus.
Working at Binance• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry• Fast moving, challenging and unique business problems• International work environment and flat organisation• Great career development opportunities in a growing company• Possibility for relocation and international transfers mid-career• Competitive salary• Flexible working hours, Casual work attire
Job region(s): Europe
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