Content Writer-Employer Brand Team


About Kraken
Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. In our first decade, Kraken has risen to become one of the largest, most successful and respected crypto exchanges on the planet. 
We are changing the way the world thinks about finance and our range of successful products are playing a critical role in the mainstream adoption of crypto assets. We continue to trail-blaze into new territory with the introduction of Kraken Bank, providing a more seamless integration between crypto and the traditional financial system. This makes us the first crypto company (ever) to be awarded a U.S. state banking charter. 
Our diverse group of 2,000+ Krakenites are distributed all over the world as part of our 'remote first' culture, united by a shared passion for delighting customers, upholding crypto values and achieving our meaningful mission. We attract people who push themselves to improve, are radically transparent and think differently in order to unlock their potential. 
Crypto is a rapidly evolving industry and we’re just getting started. We’re growing fast and you're invited to join the revolution!
We’re looking for a Content Writer to craft careers-related copy in our newly-formed Employer Brand team at Kraken. This will be used across various materials, channels and deliverables, including social, blogs and landing pages. The goal is to bring to life and communicate our story to drive interest and engagement in our company, teams and roles. This is a great opportunity to scale your impact within a company in hyper-growth and an industry changing the world.

Your Role

  • You’ll help inform candidates about careers at Kraken by writing copy for a range of marketing materials and channels such as websites, blogs, social media and email.
  • You’ll distill our value proposition and tailor messaging to different candidate segments across different channels.
  • You’ll support our recruitment and hiring teams to edit and bring to life our job adverts and make sure we use our inclusive writing principles and tone of voice to attract more candidates from underrepresented groups.
  • You’ll collaborate with Marketing, Comms, Design, the wider Employer Brand team and external agencies to facilitate the launch and optimization of recruitment marketing campaigns and initiatives.
  • You’ll use your creativity and initiative to reimagine how content is produced - for example, instead of a long-form blog, you might suggest a snappy social media slider if you think it will better engage your target audience.

About You

  • You’re an experienced and adaptable copywriter with excellent written communication skills.
  • You’ve written for advertising and social, finance or technology and can simplify contents for a variety of audiences.
  • You're comfortable navigating ambiguity and shifting priorities as we scale at speed and are used to handling a high volume of deliverables simultaneously.
  • You like to go further than producing one-off pieces of content. You think about your audience, the campaign goals and re-imagine how the content is produced, exploring the topic to find the story to bring to life working at Kraken.
  • You may not have worked in a Recruitment or Employer Brand team before, but you’re passionate about bringing your marketing skills to a unique team with lots of freedom to experiment.
  • You’re intrigued by the possibilities of Crypto and the potential impact of Kraken.
  • You have three writing samples or a portfolio of work.
The Employer Brand team at Kraken
The newly-formed Employer Brand team exists to build Kraken’s reputation as the number one employer in Crypto to attract and retain the most skilled, diverse and mission-driven people in tech. Working across the full candidate journey, we’ll be helping Kraken to scale at speed. You’ll report to the Head of Employer Brand and play an important part in shaping what we build and how we bring the Kraken story to life. There’s a huge opportunity for your role and remit to grow with us as we build our team from scratch. 
Location Tagging: #US #EU
We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background. 
As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 
Check out all our open roles at  
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Job perks/benefits: Startup environment
Job region(s): Worldwide/Anywhere
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