Sr Customer Marketing Manager, Reference & Advocacy

Remote, United States

Full Time Senior-level / Expert
Confluent, Inc. logo

Confluent, Inc.

Confluent is building the foundational platform for data in motion so any organization can innovate and win in a digital-first world.

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Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That’s the power of data in motion in action—giving organizations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we’re building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can create a central nervous system to innovate and win in a digital-first world.
We’re looking for self-motivated team members who crave a challenge and feel energized to roll up their sleeves and help realize Confluent’s enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow—whether you’re just starting out in your career or managing a large team, you’ll be amazed at the magnitude of your impact.
The Confluent Marketing team is the growth engine building awareness and generating demand for the leading event streaming platform based on Apache Kafka®. We are category creators, market definers, and powerful technical persuaders, helping every enterprise set their data in motion. Our ability to bring together diverse skill sets allows us to define new roads to build an enterprise business unmatched in the industry. We tackle massive challenges and have fun solving them as a team.  
As a rapidly growing company with offices worldwide, we are looking for a passionate Senior Customer Marketing Manager to join our Reference and Advocacy team. You will hit the ground running to progress existing initiatives to recruit new customer references and align them with activities including keynote speakerships, event related customer participation, webinars, case studies, blogs, PR engagements, videos and more. You will work cross functionally with marketing, sales, product marketing, product management and customer success, to source, secure and create impactful customer stories. At the center of the role is the customer, with whom you will foster meaningful relationships while leading the creation of high impact stories and content that promote their successes using Confluent.

What You'll Do:

  • Develop and recruit references by building and nurturing a continuous pipeline from which to identify, confirm and convert customers into public advocates
  • Create content to showcase our customers’ use cases with data in motion and Confluent Cloud as the underpinning to their success
  • Collaborate with sales, marketing, product teams and customer success to create customer evidence such as: case studies, webinars, blogs, podcasts, event speakerships and videos and align customers to key corporate initiatives, programs and activities
  • Manage a reference database to maintain, track and report on customer reference status and activities 
  • Support the identification and creation of customer assets in service of key internal enablement and awareness activities such as win wires, all-hands, sales kick off, company kick off and more

What We're Looking For:

  • 5+ years experience in marketing, with 3+ years focused on customer marketing or customer advocacy role and experience in a customer-facing role
  • 3+ years experience in a high growth environment
  • Passionate about working directly with customers to nurture, create and execute on assets that tell their story and promote key business objectives
  • Develop stories in tight connection with the company narrative
  • Proven ability to work cross-functionally including sales, product marketing, product management, partner marketing, customer success and the executive team
  • Strong interpersonal and relationship-building skills
  • Strong written and verbal communication skills
  • Organized and ambitious with ability to prioritize, multitask and organize workload
  • Ability to identify ways to prioritize, create operational efficiencies and scale
  • Strong project management skills
  • Cool under pressure, a team player that also works well independently
  • BA or BS degree
  • Experience with Salesforce, ReferenceEdge, Metabase a plus
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Come As You Are
At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact.
Click here to review our California Candidate Privacy Notice, which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.
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Job region(s): North America
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