Senior Manager, Brand

Remote United States

Full Time Senior-level / Expert
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Relativity

Organizations around the globe use Relativity's secure, end-to-end legal & compliance software to analyze data for e-discovery, litigation, investigations, communication surveillance, and more.

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We are Relativity. A market-leading, global tech company that equips legal and compliance professionals with a powerful platform to organize data, discover the truth, and act on it.  The US Department of Justice, 199 of the Am Law 200, and more than 329,000 enabled users trust Relativity during litigation, internal investigations, and compliance projects. Our SaaS product, RelativityOne, has become the fastest-growing product in the company's history and we have consistently been named a great workplace. As we grow, we continue to seek individuals that will bring their whole, authentic self to our team.  We believe that great talent is not bound by geography and that what you do matters more than where you do it. Relativity has assumed a hybrid work strategy, allowing choice and flexibility for employees to work either from home, a physical Relativity office location (once safe to do so), or a combination of the two, within certain logistical boundaries. Submit your application to learn more from our recruiters or contact us for more details.  
As a Senior Manager of Brand, you will be the steward and champion of Relativity’s brand, its lead ambassador. You will develop and update standards, serve as an internal expert on brand usage, and be the subject-matter expert to groups outside the company. You’ll apply your creative and market skills to developing awareness and activation programs for critical parts of Relativity: community, product, and talent. You will oversee research efforts to determine the health of the Relativity brand and forecast ways to grow. You will be an integral part of the planning process, creating and presenting strategies, goals, budget, and measurement for scalable brand development.  

Brand Management and Systems

  • Manages the brand portfolio and advises teams on branding decisions based on established brand architecture processes.  
  • Works with brand and product teams to determine appropriate brand strategy, works with creative team to develop identity systems, artwork, and guidelines for approved product- or corporate-level brands. 
  • Evaluates and selects vendors and agency partners to work on the Relativity brand. 
  • Manages company-level brand messaging and engages with communications, event, product, and talent teams on how to integrate this messaging into corporate communications and GTM messages. 
  • Serves as the primary brand liaison for global marketing teams and external partner groups. Provides training on brand architecture, messaging, and digital site contents, answers questions, and helps evaluate usage in practice. 
  • Develops brand ambassadorship programming and incentives for employees and members of the Relativity Community. 

Brand Program Development and Implementation

  • Leads the planning of brand marketing programs designed to increase market awareness or positive brand perceptions, and establishes metrics/goals for existing programs.  
  • Leads the implementation of approved brand marketing programs. Coordinates with Accounts and Creative teams to establish goals and metrics, sets marketing calendar, leads creative and production processes, coordinates cross-functional activities, manages schedules, and ensures timely completion of all deliverables. 
  • Participates in the development of strategies for building and executing brand engagement through partnerships and paid/earned/owned media, such as podcasts and The Relativity Blog. 

Brand Research and Innovation

  • Develops and executes research plans that track brand health and perceptions over time. 
  • Coordinates with Marketing Ops, Corporate Communications, and Employer Brand to analyze data resulting in appropriate action plans. Effectively articulates results and plans to stakeholders. 
  • Researches new ways for brands to deepen connections with customers and employees and brings the best ideas to the brand team and brand marketing planning process. 
  • Stays current with cultural trends and events and evaluates potential risk or benefit to the brand of world events. Shares recommendations with senior marketing leadership. 

Preferred Qualifications

  • Comfortable representing Relativity in group environments or in interactions with customers. 
  • Ability to understand and effectively communicate abstract theory and technical details to general audience in an approachable manner 
  • Service mindset with colleagues and customers 
  • Meticulous attention to detail in artwork review and proofreading 
  • Demonstrated history of creativity and self-motivation  
  • Excellent collaboration skills across interdisciplinary teams, often in a leadership position 
  • Superior organizational skills  
  • Ability to thrive in a fast-paced, deadline-driven, team environment with shifting priorities 

Minimum Qualifications

  • BA/BS in Fine Arts, Journalism, Communications, or at least five years’ experience in a marketing, communications, corporate branding, or art direction role 
At Relativity, we live our core values and we thrive on solving complex problems. We’re dedicated to continually improving our product and providing relentless customer service, and we’re always looking for people to join us on the journey.   Relativity is a team of smart, passionate people always looking to grow, contribute, and make our product and customer service the best it can be. Our team members come from diverse backgrounds with different skills and life experiences—and we love and celebrate those differences. We believe that employees are happiest when they’re empowered to be their full, authentic selves, regardless how you identify.  So, please come as you are. We can’t wait to meet you. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Job region(s): North America
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