Marketing and Community Lead - Binance Smart Chain


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Binance cryptocurrency exchange - We operate the worlds biggest bitcoin exchange and altcoin crypto exchange in the world by volume

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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
BSC (Binance Smart Chain) is a EVM compatible blockchain, and launched mainnet starting from Sep 1st, 2020.  More than 900 DeFi and dapps have been deployed in BSC and attracted more than 1.2MM daily active addresses. BSC ecosystem is in blitzscaling mode now.
We are looking for a passionate and experienced Marketing Lead for the fast growing BSC Eco-system.  The successful candidate will lead the BSC marketing and community managers, and will define and drive the user growth and marketing strategy on the most active and popular communities in the blockchain industry. 
This role is a remote position and can be based in any location globally.


  • Define a clear user growth and marketing strategy to expand BSC daily active users from 1M to 10M
  • Develop effective marketing and brand communication planning and ultimately expand our digital footprint and brand awareness in international
  • Deploy successful online and offline marketing or community campaigns from ideation to execution, and explore new community-friendly platforms to facilitate the expansion
  • Monitor and evaluate the performance of marketing campaigns through data analysis and user feedback, and prepare analytical reports
  • Train and lead the BSC marketing and Community managers to satisfy the demands from the blitzscaling community


  • 5+ years proven leadership experience within the blitzscaling company (e.g., social media, gaming with >5M daily active users)
  • Experience in launching community initiatives in different regions
  • Familiarity with online platforms such as Telegram, Twitter, Medium, Instagram,  Discord, etc.
  • Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
  • Fundamental knowledge of cryptocurrency/blockchain-related terminologies and trends
  • A strong interest in crypto and DAO culture is a big plus

What we can provide:

  • Early stage business with wide market to reach and upwards room
  • Superb, exciting and challenging projects in the hottest finance, cryptocurrency, and blockchain area
  • Work with cutting-edge technology and eco-system
  • International experienced team, flat structure, and open culture
Working at Binance• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry• Fast moving, challenging and unique business problems• International work environment and flat organisation• Great career development opportunities in a growing company• Possibility for relocation and international transfers mid-career• Competitive salary• Flexible working hours, Casual work attire
Job region(s): North America
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