Content Marketing Manager

Remote - United States

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We see boundless potential in the way we live. It drives the way we work. Our culture is our most valuable asset. It acts like a compass for us. We are fast, immersed, humble and bold. And that’s not just words on the walls. 
Eliminating time-consuming tasks means people get to do more of what they love. It’s an inspiring, high stakes challenge that motivates us, and this common passion bonds UiPath employees globally. We all strive every day to be better and to accelerate human achievement. 
We make software robots, so people don’t have to be robots. Would you like to be part of this journey? 
Role Overview: As a member of the UiPath Demand Generation COE (Center of Excellence) in the  Global Demand Generation organization, the Content Marketing Manager enables and supports a wide array of teams and their content and campaigns. You will strategize, produce, and measure the performance of content for campaigns across various channels. Key stakeholders include: Global Campaigns, Digital Marketing, ABM, Field Marketing, and Partner Marketing teams. You will produce a wide range of materials including demand generation offers such as e-books, infographics, case studies, white papers, as well as providing copy for landing pages, emails, digital/social banners, and other campaign assets. The content you create will support all stages of the buyer’s journey: engage our audience, enhance product knowledge about RPA, increase brand awareness of UiPath, and ultimately drive demand. The ideal candidate is someone strong writing skills who is a self-starter with an established track record in creating successful marketing content from start to finish. 

THIS IS WHAT YOU WILL DO:

  • Define, develop, and implement content strategy frameworks, toolkits and guidelines, with the aim of developing world-class experiences at scale.  
  • Collaborate with our Global Campaigns team to develop best-in-class marketing campaign content that yield successful results for UiPath.  
  • Produce marketing campaign assets such as emails, landing pages, social media, web banners, PPC copy, SEO copy, briefing documents, e-books, and other content for UiPath.  
  • Maintain a collaborative, consultative relationship with subject matter experts like Product Marketing to accurately reflect our offerings and Industry Marketing to co-develop audience first content. 
  • Recommend best practices and proactively recognize opportunities to reuse, repackage, and optimize content to maximize return on the company’s content investment. 
  • Review content performance for test and optimization purposes, as well as applying key learnings towards the development of future content.  

REQUIREMENTS:

  • 5-7 years of content experience. 
  • Strong editorial background and proofreading skills, as well as experience adhering to technical style guides. 
  • Possess a strong work ethic with a high degree of accuracy and creativity, and follow-through.  
  • Have experience working in faced-paced start-up environments and high growth companies. 
  • Ability to work autonomously and independently and willingness to take on additional responsibilities as we grow . 
  • Strong ability to effectively communicate complex ideas at different stages in the customer buying journey. 
  • Experience working with cross-disciplinary teams across an organization including demand generation, sales, channels, partners, and product marketing. 
  • Samples of previously produced content required (please attach to application). 

PREFERED QUALIFICATIONS

  • Preference for candidates with a background in B2B, and/or SaSS writing experience 
  • Experience in RPA, artificial intelligence, or business process management software is a plus 
  • Experience with Salesforce, asset management, and content management tools 
  • Adobe Creative Suite a plus 
#LI-KG2
Life at UiPath can sometimes feel like a roller coaster. It comes with changes, healthy challenges, and the opportunity  to build solutions from the ground up, have great impact, and learn a great deal.   At UiPath, we value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, military and/or veteran status, or any other protected classes.
UiPath is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a medical condition or disability which inhibits your ability to complete any part of the application process, and are in need of a reasonable accommodation to complete the process, please contact us @ TALeaders@uipath.com and let us know how we may assist you.
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Job region(s): North America
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