Industry Marketing Manager

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PointClickCare is the leading North American cloud-based healthcare software for the acute and long-term and post-acute care markets. For over 20 years, the company has held the same vision – to help the world care for vulnerable populations. Since its inception, PointClickCare has grown exponentially with over 1,700 employees today all working towards impacting the lives of millions. Recognized by Forbes as one of the Top 100 Private Cloud Companies and acknowledged by Waterstone Human Capital as Canada’s Most Admired Corporate Culture, PointClickCare leads the way in creating cloud-based software. With its recent acquisition of Collective Medical, PointClickCare solidifies its position as a high growth healthcare software provider, serving over 21,000 long-term and post-acute care providers and over 1,300 hospitals. Their shared mission to support vulnerable populations is allowing PointClickCare and Collective Medical to connect disparate points of care at scale faster than anyone else in the market.
For more information on PointClickCare, please connect with us on Glassdoor and LinkedIn.
Position Summary:As a strategic member of the Marketing Team, the Industry Marketing Manager uses market and customer research, competitive intelligence and an in-depth analysis of industry trends to develop effective and actionable marketing strategies and programs for the acute and payor markets. The Industry Marketing Manager is knowledgeable and experienced in the acute and payor market, as well as in identifying and leading digital marketing strategies and plans. This person works closely with members of the Market Leadership, Sales, Customer Success and Marketing teams to ensure internal resources are properly enabled and aligned in executing cross-functional segment strategies and plans.   Key Responsibilities:·         Works with Market and Sales leaders, Product Marketing, and other stakeholders to develop and drive execution of end-to-end marketing strategy and programs, applying market insights and setting success criteria.·         Drives strategic alignment cross-functionally for go-to-market strategies and positioning.·         Develops relationships and liaise with industry-focused associations and third party influencers.·         Creates strategic messaging and segment-specific “story telling” narratives, working closely with product marketing to ensure accurate alignment to product vision and positioning, and helping to drive marketing campaigns and programs.·         Actively applies subject matter expertise externally in the marketplace through industry speaking engagements, thought leadership content, and other channels.·         Responsible for marketing's contribution to pipeline and bookings ·         Interprets, tracks and reports on industry activity performance, providing insights and recommendations to improve results.·         Support marketing, sales and customer success teams on marketing strategy and program education·         Creates strategy and messaging for external events including conferences, trade shows and other relevant initiatives.·         Responsible for developing and maintaining domain expertise in acute and payor market.  Required Experience: ·         5+ years industry experience in the Acute and/or Payor space·         Strategic level marketing expertise with experience in the SaaS software or technology fields specific to healthcare·         Superior written and verbal communication and presentation skills.·         Results oriented, with an ability take initiative and drive results with minimal supervision in a highly collaborative environment.·         Ability to effectively work under tight deadlines and manage projects independently.·         Strong organizational skills and keen attention to detail.·         Polished professional who thrives in fast-paced environments, with an ability to adapt to change.·         Experienced with digital marketing, integrated campaign management, from the development of an idea through to its execution.·         Experienced in building consensus, collaborating with cross groups to get things done.·         Experience with working with other disciplines such as PR, marketing programs, trade shows, events and third party influencers.·         Willingness to travel up to 25%·         Excellent people skills with an upbeat, enthusiastic attitude and a professional maturity suitable for a B2B environment. 
Working at PointClickCare goes beyond the resume, because the work we perform makes a true difference in people’s lives. We build innovative healthcare technology for seniors and their caregivers that improve their quality of life and well-being on a daily basis. We believe work is so much more meaningful when you’re doing it with a higher purpose.
For more information on PointClickCare, please visit us on Glassdoor and LinkedIn
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It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations.
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Job region(s): Europe
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