Lifecycle Marketing Manager

Remote - San Francisco Bay Area

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Opendoor

Opendoor is the new way to sell your home. Skip the hassle of listing, showings and months of stress, and close on your own timeline. Get a free offer today!

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About Opendoor:  Founded in 2014, Opendoor’s mission is to empower everyone with the freedom to move. We believe the traditional real estate process is broken and our goal is simple: build a digital, end-to-end customer experience that makes buying and selling a home simple, certain and fast. We have assembled a dedicated team with diverse backgrounds to support more than 100,000 homes bought and sold with us and the customers who have selected Opendoor as a trusted partner in handling one of their largest financial transactions. But the work is far from over as we continue to grow in new markets. Transforming the real estate industry takes tenacity and dedication. It takes problem solvers and builders. It takes a tight knit community of teammates doing the best work of their lives, pushing one another to transform a complicated process into a simple one.  So where do you fit in? Whether you’re passionate about real estate, people, numbers, words, code, or strategy -- we have a place for you. Real estate is broken. Come help us fix it.
About the Role:We seek a dynamic Lifecycle Marketing Manager to join our Growth team and take our partnership business to the next level. You’ll have the opportunity to play a material role in the development of the team as we grow, and you’ll get first-hand exposure to key players in the Real Estate industry -- from Homebuilders to Agent Brokerages to Online Real Estate platforms. As Lifecycle Marketing Manager, you will help develop the strategy and build and manage our customer nurturing and re-engagement experience across email, push, and SMS. This person should be able to develop an experience that delivers relevant content and delights our partners while at the same time driving conversion and revenue for the Partnership business. This role reports to the Head of Lifecycle Marketing, and partners with a team of experienced leaders across Marketing, Partnerships, Design, Product, Engineering, Biz Ops, and Data Science.

Your responsibilities will include:

  • Develop a lifecycle strategy: Partner closely with the Product Marketing and Partnerships team to understand the needs of industry partners such as Homebuilders to Agent Brokerages to Online Real Estate platforms, and translate those insights into a testing roadmap.
  • Build and manage sophisticated nurture programs for leads and customers in various segments and stages of the funnel.
  • Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback.
  • Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward.
  • Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program.
  • Establish rigorous AB testing processes to test creative design, content, email cadence, and timing to constantly improve performance.
  • Synthesize feedback from functional teams, partners, and other stakeholders to identify process gaps and optimization opportunities.
  • Partner with our Partnership business leads and product marketing teams to uncover business insights and develop more tailored experiences for our partnership relationships based on these insights.

We’re looking for teammates who have:

  • 2-5 years experience in lifecycle email marketing or CRM, preferably in a startup context.
  • Self-driven and motivated to work in a fast-paced, dynamic environment
  • Knack for writing or collaborating on great copy; subject lines are your jam
  • Strong analytical ability with test and learn mentality
  • Previous experience with marketing automation software
  • Intense curiosity about data and the insights it holds about our customers
  • Comfortable editing HTML.

Bonus Points:

  • Ability to query using SQL
  • Experience working with Iterable
More About Us:Want to learn more about us and how we are revolutionizing the home buying and selling process? Learn more about us on our website, check out our profile on The Muse to learn more about our culture from our team members, or read our blog posts to hear about the work we are doing.
We Offer the Following Benefits and Perks:- Full medical, dental, and vision with optional 70% coverage for dependents- Flexible vacation policy- Generous parental leave- Paid time off to volunteerPlease note that these benefits and perks are available only to Full Time team members and do not apply to contract roles.
Opendoor Values Openness:Our team celebrates our diverse backgrounds. We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances. For California residents: for more information about the categories of personal information that we collect for recruiting purposes, please see our personnel Privacy Policy.
Job region(s): North America
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