Senior Product Marketing Manager, Platform (Degree Partner)

United States (Remote)

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Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 87 million registered learners as of June 30, 2021. Coursera partners with over 200 leading university and industry partners to offer a broad catalog of content and credentials, including Guided Projects, courses, Specializations, certificates, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in many high-demand fields, including data science, technology, and business. Coursera became a B Corp in February 2021.
Coursera’s Product Marketing team connects consumers, educators and enterprises with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption. In this role, you’ll support our work in bringing new degree partners to Coursera by developing buyer insights and personas, ensuring product-market fit for our global degree offerings, and equipping our partner-facing teams with competitive analyses and differentiated positioning.  This is a dynamic, growing market, and you will play a key role in supporting our growth and revenue goals while partnering with multiple cross-functional teams including Product, University Partnerships Sales Enablement, and Teaching & Learning. 

Responsibilities

  • Identify and activate core buyer and market insights to help shape our product strategy and strengthen product-market fit
  • Develop and activate core product positioning, value props and messaging for our target partner segments
  • Research and develop competitive analyses (globally and regionally) and develop differentiation strategies
  • Distill buyer insights into sales enablement tools and partner with sales enablement to develop customer-facing communications
  • Serve as a subject matter expert for our degree product and platform and participate in meetings with university leadership
  • Present market insights and recommendations to cross-functional teams and executive stakeholders 

Basic Qualifications

  • 10+ years professional level experience
  • 5+ years in product marketing (or related marketing roles that collaborate with sales organizations)
  • 3+ years experience in edtech or higher education
  • Experience developing and delivering pitch decks, product demos and other customer-facing materials
  • Experience driving success metrics (revenue, time to close, etc) in a sales cycle

Preferred Qualifications

  • Experience working with global products and audiences 
  • Experience with sales methodologies such as Challenger Sale, Customer-Centric Selling, and/or MEDDIC
  • Demonstrated strategic thinking with an analytical approach based in data and audience analytics
  • Demonstrated history scaling B2B products
  • Thrives in fast-paced environments with a bias for action and can adapt quickly to shifting priorities

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Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
Please review our CCPA Applicant Notice here.
Job perks/benefits: Career development
Job region(s): North America
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