Demand Gen Content Strategist

West Coast

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Neo4j
Connect data as it's stored with Neo4j. Perform powerful, complex queries at scale and speed with our graph data platform.
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About Neo4j:
Neo4j is the leader in graph database technology. As the world’s most widely deployed graph database, we help global brands – including Comcast, NASA, UBS and Volvo – to reveal and predict how people, processes and systems are interrelated. Using this relationships-first approach, applications built using Neo4j tackle connected data challenges such as analytics and artificial intelligence, fraud detection, real-time recommendations and knowledge graphs.
Our Vision: 
At Neo4j, we have always strived to help the world make sense of data.  
As business, society and knowledge become increasingly connected, our technology promotes innovation by helping organizations to find and understand data relationships. We created, drive and lead the graph database category, and we’re disrupting how organizations leverage their data to innovate and stay competitive.
Neo4j is the leader in the graph database space, and our goal as content marketers is to inspire, educate, and activate a community of users through thought leadership, the most powerful software tools, innovation, and support. As much content as a company like ours creates in the above pursuit, all of it is harnessed by our website, the central hub and destination for continued education, generating demand, and creating meaningful and highly targeted conversions. The journey may begin on Twitter or LinkedIn, but the real journey begins with personalized experience through the website, ensuring users land on the exact right spot to address their questions.  If you're passionate about content marketing and playing a strategic role in how users engage and move through the funnel with ease and purpose, read on.

What We're Looking For in a Demand Gen Content Strategist:

  • Drive content strategy for Demand Generation: Write, edit, manage the creation of copy – emails, webinar promotion, event promotion (digital/in-person), sales enablement, etc.
  • Manage the development, execution, and optimization of email nurture strategies by creating audience-specific messaging, leveraging existing content, and creating campaigns for new content. Map nurture journeys for various use cases and personas.
  • Co-manage the design and implementation of a wide-range of email campaign strategies (one-time, recurring, triggered, and dynamic content campaigns) including content creation, list management, and segmentation strategies.
  • Analyze email performance – performance metrics tracking, testing, execution, and refinement.
  • Optimize emails for deliverability, mobile rendering, open rates, etc. to increase leads on a month over month/year over year basis. Test email elements (subject lines, messaging, images, frequency, segments, etc) for improved performance.
  • Create/manage creation of email copy for sales communications and enablement around marketing campaigns, events, new pieces of content, etc.
  • Research and track behaviors and trends of key personas, developing actionable insights.
  • Identify KPIs and standardize weekly, monthly, quarterly and annual reporting to interpret and improve email engagement.
  • Research and implement email marketing best practices on a continuous basis.

How The Web Content Strategist Will Be Measured:

  • You set a clear direction of the Demand Generation content strategy to support the user experience and customer journey
  • You get granular on the details, but can also step back to see the big picture. 
  • You are data-driven, using both quantitative and qualitative data in a hypothesis-driven feedback loop.
  • You have a strong visual sense with a good understanding of SEO best practices.
  • You have a passion for delivering useful, engaging, and sticky content.
  • You work closely and cross-functionally with stakeholders to produce compelling web content
  • You maintain enthusiasm for metrics that gauge web content performance and lifecycle measurement
  • You have above-average tenacity, strong work ethic, and desire to constantly improve and share insights

Qualities We're Looking For:

  • BA/BS degree or equivalent work experience
  • Experience with Google Analytics reporting and analysis, Marketo (certification), Salesforce, Bizable
  • 5+ years in a content strategy role, in either an agency or in-house creative/marketing team
  • Solid understanding of creative workflows, and experience producing complex web content
  • Prior experience with B2B technology, preferably in the database/analytics space
  • Clear and effective communication and presentation skills
  • Experience working cross functionally with stakeholders in other departments to deliver results
  • Deep organizational skills and laser-like attention to detail
  • The ability to look beyond what's working now, and push for continual creativity and innovation
  • A growth mindset ready to take on the challenges of a rapidly expanding company
  • Open to feedback and critical analysis of work, while participating in and positively influencing critique culture
  • Master of soft skills like empathy, curiosity, and communication while creating an amazing user experience

Country:

  • US
  • #LI-remote
  • #LI-JK1
Why Join Neo4j?
Neo4j is among the 20 most popular databases in the world and the clear leader in the rapidly emerging Graph Data Platform category. We’re well funded and have an experienced management team focused on how organizations should apply data to solve challenging problems for decades to come. We have customers in every industry across the globe, and we build technology that has a proven product/market fit. Joining our team is an opportunity to define the future of data, analytics and automation.
We offer a competitive salary and benefits, engaging virtual events and a welcoming team. You will love your co-workers!
Neo4j is a privately held company with our U.S. headquarters in San Mateo, California. We have employees located all over the world, from Thailand to Canada, many of whom work remotely, and we have offices in Sweden (Malmo and Stockholm), the UK (London) and Germany (Munich).  
More information at www.neo4j.com.
Neo4j Values:
Neo4j is a Silicon Valley company with a Swedish soul. We foster collaboration and each of us is empowered to contribute and put our innovative stamp on projects. We hire candidates who reflect the following Neo4j core values:
We value relationshipsWe focus on user successWe thrive in a culture that is open and inclusiveWe assume positive intentWe welcome intellectually honest discussionsWe deliver on our commitments
Diversity, Equity and Inclusion at Neo4j:
At Neo4j, we value relationships and that involves building an environment where everyone feels like they belong. We believe strong relationships involve being accountable, bringing our whole selves to work, valuing intellectually honest discussions and being receptive to new ideas and perspectives. One of our central goals is to provide an inclusive, diverse and equitable workplace for everyone to develop their potential and have a positive, career-defining experience.
Are you intrigued by this role? We encourage you to apply even if you don’t 100% fit the qualifications above. 
Neo4j is committed to protecting and respecting your privacy. Please read the privacy notice regarding Neo4j's recruitment process to understand how we will handle the personal data that you provide.
Job region(s): North America
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