Web Content Strategist

Mexico - Remote (Jalisco/Mexico City)

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Rackspace
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Job Profile Summary
Responsible for developing an engaging, global content strategy across the Rackspace Technology website, working closely with internal stakeholders to understand global priorities and business objectives to define overall go-to-market messaging and content strategy.
LocationPlease note that this role is currently 100% remote through 2021, due to the pandemic. However, there is an option for this role to be remote or in our Mexico City office, based on the company policy and candidate fit.

Responsibilities

  • Manage change across the website from content creation and page updates through to landing page creation.
  • Ensure all content is developed in line with visual identity, tone of voice, and brand guidelines.
  • Delivery and optimization of an overarching content strategy across the Rackspace Technology product portfolio and Rackspace Technology brand through product/solution pages, blog, thought leadership, and campaign landing pages:
  • o Understand and define who we're creating content for, what their needs are, and what the most effective forms of content are to maximize customer engagements.
  • o   Briefing and management of the creative development process, effectively utilizing internal and external resources.
  • o   Development of content re-purposing plans to maximize the effectiveness, cross-utilization, and return of created content.
  • o   Building content proliferation and engagement plans across marketing communications, social media, customer onboarding, and relationship management programmers, PR/Events, and Sales.
  • Definition, instigation, and refinement of content strategies and programmers to ensure that target audiences are Fanatically engaged across all touch and conversation points.
  • Liaison with global campaigns teams to ensure that content plans are aligned and leveraged on a global basis.
  • Collaboration across Solutions Marketing, Global Campaigns, Regions, and Sales to understand business priorities and overall company strategy as it aligns to global content strategy
  • Tracking and reporting of content key performance metrics (KPIs) - to include ROI - with follow-up analysis to inform the development of optimization action plans.

Knowledge

  • Strong website copywriting skills
  • Strong experience with writing for the web.
  • Strong experience with writing an SEO first mindset.
  • Experience in applying content best practices, tactics, and tools with excellent knowledge of the latest developments.
  • Demonstrated understanding of business processes and systems functionality in assigned tasks and projects.
  • Experience in digital marketing and digital customer experience development as well as a deep knowledge of search, specifically SEO.
  • Candidate must thrive working in an entrepreneurial, hands-on team environment, but also be a self-starter having the ability to think on their feet and work under their own initiative.
  • Must have the discipline to plan, organize, prioritize, and manage time across multiple tasks to meet deadlines.

Education/Experience

  • Bachelor’s degree in business, marketing, technology, or related field. At the manager’s discretion, a 2-year degree and 5+ years of experience may substitute for the required degree.
  • 5+ years of experience in marketing, data analytics, or reporting required.
  • Strong working experience with Google Analytics preferred.
  • Project management experience preferred.
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About Rackspace TechnologyWe are the multicloud solutions experts. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.  More on Rackspace TechnologyThough we’re all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.
Job perks/benefits: Team events
Job region(s): North America
Job stats:  4  0  0
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