Strategic Marketing Specialist (Remote, US)

Oakland

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Vivun
Use Vivun to run PreSales as a business, align product with the field, and demonstrate your team's value.
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Vivun is the world’s first AI-powered platform for PreSales, unlocking their strategic potential and driving product-field alignment between the technology, customers, and sales. Vivun helps PreSales leaders run their teams like a business by equipping them with the metrics they need. For the first time, PreSales teams have a single place to manage their work. Using Hero by Vivun®, organizations increase forecast accuracy by leveraging the technical conscience of every deal, find revenue by reviving dormant opportunities, and deliver winning products by tapping into the collective insights from the field. Vivun works with startups like Harness and Fivetran, growth companies like Seismic and Okta and global enterprises like Autodesk and Dell.
Position Summary:
Vivun is looking for a strategic, detail-oriented, creative and basically brilliant Strategic Marketing Specialist to join our Demand Gen marketing team. You’ll drive integrated marketing campaigns for demand gen with a focus on Account-based Marketing. You will collaborate with sales development and field sales to design and run campaigns to hit accounts at all angles.
As a successful marketing specialist, you have full ownership of your campaigns across all channels from start to finish. You care very much about the details of your campaign from planning to execution to conversion and you track metrics every step of the way. You’ve got a knack for putting a creative spin on traditional marketing tactics and events—you care about the “wow” factor and making every interaction stand apart for customers.

Key Responsibilities:

  • Run both 1:few and 1:many account based marketing campaigns across all channels including but not limited to website customization, advertising, email, direct mail, strategic events (in-person and virtual), and direct messaging automation. 
  • Exercise creativity through direct mail campaigns, virtual experiences, and gifts; manage and track the associated spend and pipeline generated from your programs
  • Adapt and create messaging from our value proposition to appeal to different industries, buyer personas, and use cases
  • Work closely with the SDR and Field Sales team to execute on campaigns, collaborate on MQL follow up messaging, and advise on ABM standard methodologies and best practices
  • Lead the analysis of campaign performance with reports and engagement metrics to drive recommendations for improvements and optimization, and measure contribution to pipeline

Desired Skills:

  • 1-3 years of B2B SaaS demand generation experience
  • Exceptional written and verbal skills, able to adapt marketing copy and collateral with little to no help
  • Willing to contribute to other marketing initiatives when necessary including but not limited to digital marketing, operational tasks related to ABM, and field marketing
  • Experience using and leveraging marketing tools including but not limited to Marketo, Salesforce, Drift, Sendoso, GotoWebinar, and Sales navigator
  • Ability to develop strong partnerships with internal stakeholders across the company 
  • Enthusiastic about working in a fast past environment and working to create a new category in an emerging market
  • BS/BA degree preferred

You Are:

  • A believer in Vivun’s core values: Don’t be greedy.  Do the right thing.  We, not me.  Transparency.  Be different.
  • Experienced working in high growth startup environments: You have the ability to move fast, adapt, and thrive in a dynamic startup environment where you derive priorities, requirements, and goals from company context.
  • Collaborative: You are ready to roll up your sleeves and create strategies that work across roles and departments to achieve company goals. 
  • A Clear Communicator: You effectively and positively present your informed opinions on strategy clearly to multiple teams and areas of expertise. You come with a solid rationale behind every decision you make, you understand the importance of listening as part of communication.

What You Will Have At Vivun:

  • Competitive salary and full health benefits
  • Stock Options at a well funded, pre-IPO company on a fast growth track
  • Flexible work schedules and work from anywhere at a fully remote company
  • Unlimited PTO with two weeks designated as “quiet period” each year
  • An experienced team who will fight beside you in the trenches to accomplish your goals
Job region(s): North America
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