Director of Product Marketing

United States ( Remote)

Full Time Executive-level / Director
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Director of Product Marketing

About Pantheon

Pantheon is the only WebOps platform built from the ground up for agility. We help our customers win, where the digital experience starts and matters most - their websites. We empower teams of developers, marketers, and IT professionals to focus on delivering business results while Pantheon handles uptime, performance, scalability, and security. We are the fastest growing Drupal and WordPress platform in the world, powering over 300,000 sites and serving billions of pages every month.  Happy customers include some of the most recognized names in high tech, higher education, and NGOs, such as Patch, Apigee, UC Berkeley, Harvard University, Google, Docusign, docker and the United Nations.

With 35% of the web running open-source and significant investments in a $200 billion total addressable market, we are growing aggressively into a huge market opportunity and looking to expand our marketing organization. 

The Role

 

As the Director of Product Marketing at Pantheon.io, you will report to our VP of Product Marketing and lead a team focused on product positioning & messaging, product launch, sales enablement, leveraging product led growth tools, competitive intelligence, and analyst relations.

 

Success in this role first and foremost requires understanding the pain points and needs of our customers. It requires seeing the big picture, turning data into insights, developing a deep understanding of our target market, defining effective go-to-market plans, and building programs to scale. You will be responsible for developing our Product Marketing strategy, designing our Enablement program as well as leading GTM for product launches to drive awareness and performance goals.

Cool Things You’ll Do

  • Craft clear, compelling and differentiated product messaging, positioning, and proof points based on a deep understanding of the customer and our marketplace
  • Develop a deep understanding of our target market, including buyer personas, key use cases, and customer needs. Serve as the subject matter expert (SME) on Pantheon.io’s product value propositions, core capabilities and market landscape.
  • Design and own the sales enablement materials that will be delivered in partnership with the sales enablement team.  This should include product education, competitive intelligence and the creation of high-value sales tools (first call decks, battlecards, solution guides, etc).
  • Own the go-to-market product process and strategy, and align product initiatives across the customer lifecycle
  • Partner closely with leadership across product, design, sales, and marketing to drive and influence product pricing, product roadmap development, and the customer experience
  • Synthesize market, product, and customer insights to influence the roadmap and ensure a consistent, compelling customer experience
  • Work closely with the Demand Generation team on marketing campaigns to drive and accelerate pipeline
  • Define, track and report on success metrics and demonstrate the impact Product Marketing has on business goals
  • Lead and develop a small team of full-stack product marketers

What you Bring to the Table

  • 10+ years experience in product marketing in the B2B SaaS space
  • Cross-functional product marketing leadership with a track record of delivering on high-impact goals -- marketplace experience is a bonus!
  • Previous experience bringing Saas B2B products pricing, packaging, messaging and positioning to market
  • Experience leading and growing a team of high-performing product marketers
  • Strategic mindset and ability to frame problems and develop ambitious solutions, while balancing the demands of executing at speed and scale
  • Strong eye for business, as well as strong analytical and critical thinking abilities to draw conclusions based on data
  • Self-starter with the ability to succeed in a fast-paced and rapidly changing environment
  • Stand out verbal and written communication skills
  • Ability to operate independently to build out new programs and initiatives
  • Thorough understanding of the sales process and how best to support sales teams and equip them for success
  • Previous SaaS and high-growth, late stage start-up experience is a huge plus

What We Offer

We have all the usual perks and benefits but what we can really offer you is a fantastic work environment powered by an amazing team.

  • Industry competitive compensation and stock option plan
  • Unlimited time off and sick days
  • Full medical coverage (medical, dental, vision)
  • Top-of-line equipment
  • Extra benefits like a stipend for reading books and your work-outs and a whole suite of paid apps for mental as well as physical health and wellbeing
  • Events and activities both team-based and company wide that inspire, educate and cultivate 

 

Pantheon is an equal opportunity/affirmative action employer and we welcome applications from all backgrounds regardless of race, color, religion, sex, national origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status, disability, or any other classification protected by law.

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