Senior Growth Marketing Manager - Offline
ABOUT TRUEBILL 🔮
As a Y Combinator top company, Truebill’s mission is to improve the financial health of millions by transforming the way people manage their expenses and grow their net worth. Through finding and canceling unnecessary subscriptions, lowering bills, and securing refunds, we save our members hundreds a year while helping them regain control over their finances.
We just announced a $45 million Series D round of funding and have over 2 million users and counting. We are now looking to scale our all-star team in both San Francisco and the Washington, DC area. Come join the fun! 😃
ABOUT THE ROLE 🤹♀️
Reporting to our Director of Growth - Offline, you will be a key player expanding our offline footprint and maximizing Truebill’s growth. You will own the execution, analysis, and optimization of multiple offline channels, including Linear TV, and OTT/CTV. This is an exciting opportunity to make an immediate impact on Truebill’s growth. We are in the hyper-growth phase and as an early member of our offline team, you will help us maximize our potential to efficiently and effectively grow.
Specifically you will…
- Lead the strategy and execution of Truebill’s Linear TV and OTT/CTV campaigns to rapidly expand our scale at efficiency.
- Constantly hypothesizing and testing. You will dive into the data to generate hypotheses then design and execute tests to improve TV performance.
- Identify the most efficient pockets of offline media and report channel insights and performance to the broader growth team on a weekly basis.
- Work cross functionally with Data and Engineering teams to ensure we have best-in-class measurement capabilities.
- Act as the key point of contact for media partners and agencies, creating strong relationships that maintain Truebill’s position as a world-class growth team.
- Proactively research and recommend opportunities for scale and growth.
- Establish yourself as the expert in your domain by staying up to date on industry trends and identifying first to market opportunities.
ABOUT YOU 🦄
- 4-6 years experience in a performance oriented media buying role at a high-growth consumer-focused startup or in a media strategy role at a media agency serving high-growth startups.
- Expertise in Streaming TV (OTT/CTV). You know your way around purchasing and measuring streaming TV at scale, you are constantly optimizing audiences and creatives, and you do so while hitting ROAS targets.
- Hands-on experience planning traditional TV upfront, and a solid understanding of DR/Remnant video marketplace.
- Bias towards analytics and measurement with a track record of beating revenue and ROAS goals.
- Insatiable curiosity. You find yourself constantly asking questions to identify and improve upon every aspect of the channels you manage.
- You have a holistic view of the marketing funnel and understand the role of each channel.
- Advanced Excel and/or SQL user. Experience with Looker a must.
- Bonus for Experience in Direct Mail, OOH, Sports Sponsorships, or Podcasts.
Oh, and most importantly, you are ready for one hell of a challenge. In your next role, a stroll through Golden Gate Park doesn’t excite you. You are looking to summit Everest.
WE OFFER 💫
- Health, Dental & Vision Plans
- Competitive Pay
- Matching 401k
- Unlimited PTO
- Lunch daily
- Snacks, Kombucha & Coffee on tap
- Commuter benefits
Truebill is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.*
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