Senior Product Marketing Manager, Small Business (Remote)


Full Time Senior-level / Expert
Geotab Inc. logo
Geotab Inc.
Geotab's fleet management software and GPS vehicle tracking devices are used to track thousands of vehicles. Get a free demo of our GPS fleet tracking solution!
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Who we are:
Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Marketplace, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. 
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram, Twitter or Facebook.
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Product Marketing Manager, Small Business who will contribute to the success of Geotab by owning the overall business and customer requirements related to a new line of business in Small Business solutions for different channels globally. If you love technology, have experience launching new solutions with regard to Small Business, and are keen to join an industry leader — we would love to hear from you!

What you’ll do:
As a Senior Product Marketing Manager, Small Business your role encompasses the full end-to-end value chain from strategy development to customer delivery with an emphasis on customer experience throughout the journey. Your key area of responsibility will be managing go-to-market across cross-functional teams and key stakeholders for the overall execution of this fast growing segment for the organization. You will need to work closely with Geotab’s Product, Sales, Marketing and Customer Support teams. To be successful in this role you will be a self-starter with excellent verbal and written communication skills. In addition, the successful candidate will have demonstrated experience in introducing new trends and best practices in digital and retail customer experiences. You have strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion.

How you’ll make an impact:

  • Develop and drive the go-to-market for the Small Business segment from inception to launch and beyond, measuring success through top line and bottom line revenue impact and subscription growth.
  • Drive GTM activities for the portfolio and ensure that all key launch components are aligned to the defined criteria and work to remove any roadblocks internally to meet the targeted launch date.
  • Develop effective strategies and tactics to promote Geotab and its products and services in the Small Business space across multiple channels globally
  • Aligned to this portfolio, work in partnership with the Product team to develop the product roadmap.
  • Develop and define the engagement with the overall ecosystem including Sales and Partners translating to seamless multi-channel execution
  • Understand the core characteristics of Small Businesses globally through market analysis, voice of customer, and voice of partner to understand their challenges and develop alignment with Product between our overall solutions and their requirements. 
  • Develop an in-depth understanding of target customer profiles and prospect requirements and represent the voice of the customer within Geotab at cross-functional team meetings.
  • Develop the overall journey for Small Business customers within the Geotab environment in partnership with key stakeholders such as Product, Sales, Marketing and Customer Support.
  • Develop value-based positioning and messaging that will assist internal teams in producing marketing content and programs across channels and partners.
  • Work with other Marketing functions to define and manage customer lifecycle and customer experience based on comprehensive understanding of key market factors and competitive landscape.
  • Understand the competitive landscape - be an expert on our competition and how they position themselves while also keeping pace on emerging competitors; prepare sales organizations and partners for addressing competitive situations.
  • Monitor trends and changing customer needs to develop action plans for our Small Business Portfolio.
  • Partner on market research projects for your portfolio to better understand the market and gather intelligence to help inform product decisions and messaging.
  • Create and optimize messaging for the Small Business segment suite of products that resonate with prospective customers and our partner channels to drive growth
  • Support, as required, the Product and User Experience teams to develop best-in-class customer experiences spanning across digital and self-serve tools for a seamless customer journey.
  • Develop additional strategies to nurture and manage the overall lifecycle and upsell for the end customer. 
  • Identify key drivers and priorities of strategy by geographic region and plan weighting by growth objectives.
  • Partner with segment market and broader organizational teams to develop a strong command of sales pipeline, revenue targets, product roadmap, and overall impact of marketing strategy, and budgets.
  • Develop and maintain sales and partner collateral and sales tools to support sales efforts in partnership with Sales Enablement 
  • Monitor and own Small Business product line business health (P&L) and recommend product opportunities and contingency plans.
  • Own and drive product post mortems and post-launch assessments, constantly providing feedback to product, support and marketing teams.
  • This position has no managerial responsibilities and direct reports currently. 

What you’ll bring to this role:

  • 7-10 years of Product or Product Marketing experience in developing new lines of business with a particular focus on Small Business customers.
  • 7-10 years experience delivering comprehensive programs across a matrixed organization and multiple regions.
  • Post-Secondary Diploma/Degree specialization in Business, Marketing or a related field.
  • Demonstrated experience in introducing new trends and best practices in digital and retail customer experiences.
  • Exceptional verbal and written communication skills.
  • Experience working within a technical or engineering organization/knowledge of the high-technology industry is an asset.
  • Able to work well under pressure and respond to fast changing priorities and deadlines.
  • Strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion.
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and relationship management skills.
  • A strong team-player with the ability to engage with all levels of the organization.
  • Technical competence using software programs, including, but not limited to, Google Suite for business (Sheets, Docs, Slides).
  • Entrepreneurial mindset and comfortable in a flat organization.
How we work:
At Geotab, we understand that the world is always changing and that we need to change with it. Geotab has adopted a hybrid model for working, including a flexible work from home program, with the opportunity to work in our safe, clean offices. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals.  We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at Click here to learn more about what happens with your personal data.
Job region(s): North America
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